您好:

 

我是莱斯特大学的一名MBA学生,目前正在研究关于客户购买行为与公司社会责任的关系。希望您能抽出2到5分钟帮忙填写这份调查问卷,您的意见对于我的研究结构非常重要。调查问卷采用匿名形式,并且您所填写的信息会进行严格保密。

 

非常感谢!

 

Dear participants:

Hi~I am Danniel,  majoring in MBA of the University of Leicester. I am undertaking my dissertation about corporate social responsibility  towards consumer behavior. For the purpose of academic research, I warmly welcome you to fill this questionnaire; your opinions are indeed valuable to me. This survey is anonymous and your answer will be confidential, fully protecting your privacy.

It probably costs you about 5 minutes to fill in this questionnaire. Thank you very much.

( The questions from 6 to 9 were designed using a five-point Likert scale ranging from "1" for "strongly disagree" to "5" for "strongly agree")

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本页仅为文字内容,不可回答。

公司社会责任对于消费者购买行为影响程度的调查问卷

您好:

 

我是莱斯特大学的一名MBA学生,目前正在研究关于客户购买行为与公司社会责任的关系。希望您能抽出2到5分钟帮忙填写这份调查问卷,您的意见对于我的研究结构非常重要。调查问卷采用匿名形式,并且您所填写的信息会进行严格保密。

 

非常感谢!

 

Dear participants:

Hi~I am Danniel,  majoring in MBA of the University of Leicester. I am undertaking my dissertation about corporate social responsibility  towards consumer behavior. For the purpose of academic research, I warmly welcome you to fill this questionnaire; your opinions are indeed valuable to me. This survey is anonymous and your answer will be confidential, fully protecting your privacy.

It probably costs you about 5 minutes to fill in this questionnaire. Thank you very much.

( The questions from 6 to 9 were designed using a five-point Likert scale ranging from "1" for "strongly disagree" to "5" for "strongly agree")

您对公司社会责任了解吗?如果您选择不了解,您不必再进行后续的问卷调查,谢谢。 (Do you know about corporate social responsibility? If you choose you don't understand, you don't need to answer the rest of the questionaire. Thank you.)
非常了解 well understand
比较了解 moderately understand
了解一些 know a little
不了解 never heard of it
您对于公司社会责任概念的理解? (What is your opinion about CSR?)
为股东谋求最大利益 Maxmizing profits for shareholders
在公司运营中要遵守相关法律法规 Complying with the laws and regulation
设立慈善基金或慈善组织 Setting up the charitable fund or organisation
参与社会服务工作 Participating in social services
维护员工和消费者的合法权益 Protecting the legitimate rights and interests of consumers and employees
提高产品质量和保证售后服务质量 Improving the quality of products and the after-sales service
关注环境保护问题Engaging inprotecting the environment
您是否会愿意多花钱购买承担社会责任企业的产品?Do you willing to pay more money on the products from a charitable company?
会 Yes
不会 No
你在购物时是否会考虑该企业的道德声誉?Do you take corporation's CSR initiatives into account before making any purchase decisions of the products and services?
会 Yes
不会 No
你是否会购买不道德企业生产的产品?Will you stillpurchase the products if you know these products whichproducted by a notorious company?
会 Yes
不会 No
您认为企业在经济责任上哪些活动比较重要?根据这些活动的重要性请您主观判断为之打分。 Whicheconomic responsibleactivitiesdo you think should be involved into thecorporations? Please tick the scores of items based on your perceptions of economic responsible activities.
企业的经济活动应该为社会发展作出贡献 Economic activities of a firm should contribute to the development of society. ★ ★ ★ ★ ★
企业应该持续对商品质量进行改进 Corporations should continue to improve the quality of the products ★ ★ ★ ★ ★
企业应该管理好商品的生产费用 Corporations should minimise the costs of the products. ★ ★ ★ ★ ★
企业应该为社会创造就业岗位 Corporations should create more positions for society. ★ ★ ★ ★ ★
您认为企业在法律责任上哪些责任比较重要?根据这些活动的重要性请您主观判断为之打分。 Whichlegal responsibleactivitiesdo you think should be involved into thecorporations? Please tick the scores of items based on your perceptions oflegal responsible activities.
企业应该禁止盗用专利或从事盗版工作 Corporations should not infringe copyrights and patents. ★ ★ ★ ★ ★
企业应该做到公平交易Corporations should establish a name for fair dealing and financial integrity ★ ★ ★ ★ ★
企业应该禁止进行虚假宣传Corporations should not to propagandize good in a obviously exaggerating way. ★ ★ ★ ★ ★
企业应该保证消费者Corporations should protect consumers' rights and interests. ★ ★ ★ ★ ★
您认为企业在伦理责任上哪些责任比较重要?根据这些活动的重要性请您主观判断为之打分。Whichethical responsibleactivitiesdo you think should be involved into thecorporations? Please tick the scores of items based on your perceptions ofethical responsible activities.
企业应该坚决杜绝歧视Corporations should minimize descriminations. ★ ★ ★ ★ ★
企业应该定期对员工进行伦理道德培训Corporations should provide ethic training for employees. ★ ★ ★ ★ ★
企业应该在经济活动中提供良好的环境保护机制Corporationsshouldbecome moreenvironmentallyresponsible. ★ ★ ★ ★ ★
企业应该自觉保证食品安全Food producers should ensure food safety. ★ ★ ★ ★ ★
您认为企业在慈善责任上哪些责任比较重要?根据这些活动的重要性请您主观判断为之打分。Whichphilanthropic responsibleactivitiesdo you think should be involved into thecorporations? Please tick the scores of items based on your perceptions ofphilanthropic responsible activities.
企业应该经常进行募捐活动Donation. ★ ★ ★ ★ ★
设立教育基金Seting up education fund. ★ ★ ★ ★ ★
积极参加社会公益服务活动 Participating in social services ★ ★ ★ ★ ★
为慈善组织提供资金支持Providing funding to charitable organizations. ★ ★ ★ ★ ★
性别 Gender
男性 Male
女性 Female
婚姻状况 Marital status
已婚 Married
单身 Single
年龄 Age
22以下 Below 22
22~34
35~50
大于50 Above 50
长期居住地 Long-term residence
北京 Beijing
上海 Shanghai
广州 Guangzhou
深圳 Shenzhen
教育水平 Education level
专科或专科以下学历 (college for) professional training or below
本科 Bachelor degree
研究生 Mastor degree
博士或以上学历 Doctor degree or above
个人月收入 Monthly income
小于3000RMBLess than3000RMB
3000RMB~6000RMB
6000RMB~10000RMB
10000RMB~15000RMB
大于15000RMB More than 15000RMB
职业 Occupation
学生 student
公司职员 company employee
专门职位(教授/医生/律师等)specialists (professor/doctor/lawyer and so on)
公务员 civil servant
服务员 service staff
生产技术类 the production technology class
家庭妇女 housewives
无业 unemployed
您了解一个企业具有社会责任是从什么渠道得到的?Where do you get the information about the determinations of a corporation's social responsibility
媒体宣传 media
身边人口头相传 by word of mouth
亲身经历 personal experience
案例学习 case study
其他 others
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