家乐福春季葡萄酒节调查-徐泾店
欢迎参加本次答题
Part 1: Wine purchasing behavior第一部分：葡萄酒购买习惯
Record expense amount(RMB):记录小票金额（元）：
Record wine expense amount(RMB):记录其中购买葡萄酒金额（元）：
Do you purchase wine? (SA)请问您平时会购买葡萄酒吗？（单选）
Where do you purchase wine mainly? (SA)请问您平时主要通过以下哪个渠道购买葡萄酒呢？（单选）
Carrefour家乐福
Other hyper/supermarket家乐福以外的其他超市/卖场
Professional wine store酒类专卖店
Bar酒吧
Winery/chateau酒庄
Yihaodian一号店
Jingdong京东
Jiuxian.com酒仙网
Other websites其他网购网站
Others其他，请注明：
Why do you purchase wine by this channel? (MA)请问您为什么在这个渠道购买葡萄酒呢？（多选）
Rich assortment产品丰富
Low price价格实惠
Good quality质量上乘
Authentic origin产地正宗
Good shopping environment购物环境好
Professional recommendation专业推荐
Delivery to home送货服务
Others其他，请注明：
Where do you also purchase wine? (MA) 除上述渠道外，请问您平时还通过哪些渠道购买葡萄酒呢？（多选）
Carrefour家乐福
Other hyper/supermarket家乐福以外的其他超市/卖场
Professional wine store酒类专卖店
Bar酒吧
Winery/chateau酒庄
Yihaodian一号店
Jingdong京东
Jiuxian.com酒仙网
Other websites其他网购网站
Others其他，请注明：
None无
Part 2: Wine fair DM satisfaction第二部分：葡萄酒节海报满意度
Do you know CRF Spring Wine Fair? (SA)请问您知道家乐福春季葡萄酒节吗？（单选）
How do you know CRF Spring Wine Fair? (MA)请问您是通过哪些渠道了解到家乐福春季葡萄酒节的活动呢？（多选）
DM/leaflet received at home在家中收到海报/传单
DM/leaflet in store店内海报/传单
Building ads楼宇广告
Leaflet inserted inside newspapers on subway地铁报纸夹页广告
Carrefour DM in restaurants/cafes/4S stores在饭店/咖啡厅/4S店等收到的家乐福海报/传单
“Bottle cartoon figure ” on street街上看到的“酒瓶”人偶
CRF official website家乐福官方网站
CRF official WeChat/Weibo家乐福官方微信/微博
E-DM邮箱收到电子海报
Word of mouth家人/朋友/同事的推荐
Others其他，请注明：
By which channel do you expect to know CRF events? (MA)请问您希望通过哪些渠道了解到家乐福此类活动呢？（多选）
DM/leaflet received at home在家中收到海报/传单
DM/leaflet in store店内海报/传单
Building ads楼宇广告
Leaflet inserted inside newspapers on subway地铁报纸夹页广告
Carrefour DM in restaurants/cafes/4S stores在饭店/咖啡厅/4S店等收到的家乐福海报/传单
“Bottle cartoon figure ” on street街上看到的“酒瓶”人偶
CRF official website家乐福官方网站
CRF official WeChat/Weibo家乐福官方微信/微博
E-DM邮箱收到电子海报
Word of mouth家人/朋友/同事的推荐
Others其他，请注明：
What do you think about Wine Fair DM? 以下是一些对于此次葡萄酒节海报的评价，请根据您的同意程度打分，3分表示同意，2分表示既不同意，也不反对，1分表示不同意。
I like the DM’s design我喜欢海报的设计 ★ ★ ★
Enough products’ information产品信息充分(产地、规格等) ★ ★ ★
Rich assortment产品丰富 ★ ★ ★
Big promotion efforts促销力度大 ★ ★ ★
I will purchase wine in CRF会吸引我到店购买 ★ ★ ★
If CRF hold Autumn Wine Fair, how much are you willing to participate in? (SA)请问如果家乐福举办秋季葡萄酒节，您愿意参加的程度如何呢？（单选）
Totally willing非常愿意
Almost willing比较愿意
Neither willing nor unwilling一般
Almost unwilling不太愿意
Totally unwilling不愿意
What promotion do you like? (MA)请问您喜欢哪些促销方式呢？（多选）
Buy XX get XX free (buy one get one free, buy two get one free)买赠(如买1送1、买2送1)
Discount(50% off) 折扣(如-50%)
Buy in XX RMB get XX RMB off ( Buy in200 RMB get 100 RMB off)满减(如满200减100)
Lucky draw幸运抽奖
Others其他，请注明：
What products do you think are related to wine? (MA)请问您认为以下哪些是与葡萄酒相关的产品呢？（多选）
Steak牛排
Roast chicken烤鸡
Seafood (salmon, etc.)海鲜(如三文鱼等)
Cheese乳酪
Salad沙拉
Dessert (cookie, cake, chocolate, etc.)甜品(如饼干、蛋糕、巧克力等)
Canned food罐头食品
Other beverage (coconut milk, beer, etc.)其他饮品(如椰奶、啤酒等)
Wine set (glasses, decanters, wine openers)酒具(如酒杯、醒酒器、酒刀等)
Others其他，请注明：
Part 3: Consumer Profile第三部分：顾客信息
Record consumer’s gender.(SA)记录顾客性别。（单选）
How old are you?请问您的实足年龄？
How many members in your family? (living together)请问您家中有几口人呢？（以共同居住为准）
What is your monthly household income? (SA)请问您的平均家庭月总收入是多少？包括工资、奖金、补贴以及投资所得。（单选）
3,000 RMB and below3,000 RMB及以下
3,001-5,000 RMB
5,001-6,000 RMB
6,001-7,000 RMB
7,001-8,000 RMB
8,001-10,000 RMB
10,001-15,000 RMB
15,001-20,000 RMB
20,000 RMB above20,000 RMB 以上
How often do you purchase in Carrefour? (SA)请问您平时来家乐福购物的频率是如何的？（单选）
Nearly everyday几乎每天
Once every 2-3 days每2-3天一次
Once a week每周一次
Once or twice a month每月1-2次
Barely/occasionally很少/偶尔
How do you come to CRF today? (SA)请问今天您是通过哪种交通方式来家乐福的？（单选）
On foot步行
On 2-wheel骑车（包括自行车、电动车、摩托车等）
By car开私家汽车
By bus or subway乘坐公共交通（包括公交、地铁等）
By shuttle bus乘坐家乐福班车
How long do you come to CRF today? (min)请问您今天来家乐福路上花费了多长时间（分钟）？
What is your address? (Just mention 2 cross street is OK)请问您的家庭住址？(只要注明两条交汇的路名即可，如岚皋路铜川路 )
