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How the luxury brand use Chinese elements influences consumer behaviour in global market: From a case study of Burberry
Chinese elements include: Somehigh-end make-up brand launched a monkey year New Year limited edition skincare products or make-up. Estee Lauder launched the "Monkey Year LimitedEssence", "2016 monkey limited edition collection of gold powder goldmonkey Xianrui", Givenchy launched "light no constant star four colorpowder monkey New Year limited edition"; A similar situation has occurreda few years ago. Famous luxury brand Burberry (Burberry) had introduced a sheepSpring Festival limited scarf, the traditional plaid cashmere scarf embroideredon the end of a red "bless" word.
What nationality are you?
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You like to see Chinese elements incorporationin luxury goods?
Which Chinese elements do you like in luxuryproducts?
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