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Survey Questionnaire

Have you ever bought anything on social media?

Which social media?

Facebook

Instagram

Twitter

Other

Please list some merchant links(Social media) that you browse or shop frequently, or more popular.

A ____________

B ____________

C ____________

More ____________

What are the main products that it sells?

Children’s Toys

Sealing Machines

Fashion Items

Electronic Gadgets

Laptops/Pads/Phones

Real estate

Cars

Other

Does the merchant have its own website or brand?

Is it a professional e-commerce website?

What is the reason you choose to buy products on social media?

Cheaper price

Quality is more better

More promotions

More interactive reviews

More interaction and evaluation

Consider thoughtful product recommendations

Other

What is the information structure?

Only text

Only photos

Combination of photos and texts

Clear price display

Incidental jump link

Other

How do you think its different from e-commerce platforms?

____________