自媒体营销对消费者购买行为的影响

Gender

Age

How long focus on product information through we media every day?

Will you be we media-oriented for consumption?

What kind of we media applications do you buy from?

How much you spend on shopping through we media monthly?

Are you a we media operator?

The following topics should be selected according to emotional intensity (one star is the lowest and five stars are the highest).

I like to use we media to increase my knowledge and buying behavior about the products services and brands.

We media advertisement motivates me to buy.

Use we media help me make decisions better before purchasing the product.

Using we media increase my Interest in buying product.

I expect to purchase products as marketed on we media, I follow.

I often visit pages of brands I follow on we media.

I visit one or more we media channels of the brand to check the up to date product information.

I often read the information I follow on we media operators.

I often comment on brand pages on we media.

I engage with the brand if their we-media is relevant to me.

Promotion makes me buy other brands I dont normally buy.

Promotion makes me buy something earlier than planned.

Promotion makes me buy more of something.

Promotion makes me buy products Ive never tried before.

I have a brand I like, but most of the time I buy a brand that is being promoted.

Brand preference makes me try all the products (especially new products) of the brand.

Brand preference makes me think about buying more expensive products.

Brand preferences keep me from being influenced by similar products of other brands.

Brand preference leads me to make repeated purchases.

When I make a purchase decision, brand preference is my priority.