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中高端珠宝品牌市场调查Mid-to high-end jew​​​​​​​elry brand market survey

非常感谢您参与回答我的毕业论文调查问卷!总共16道题,大概耗时三分钟。

Thank you very much for participating in my applied research dissertation survey! There are 16 questions on total and it will take about three minutes. Thanks a lot.


您的性别是什么? Whats your gender?
女 femle
男 male
您正处于哪个年龄段? Whats your age?
18岁以下
18-30
30-40
40-50
50以上
您的最高学历是什么? What‘s your last diploma?
高中 High school
大学本科 Bachelors degree
硕士研究生 Masters degree
博士 PhD
您的职业是什么? Whats your occupation?
    ____________
您的月收入是多少? Whats your monthly income?
10000人民币以下 Under 10000 CNY
10000-30000人民币 10000-30000CNY
30000-50000人民币 30000-50000 CNY
50000人民币以上 Above 50000 CNY
您平常有购买珠宝的习惯吗? Do you have the habit of buying jewelry?
有 Yes
没有 No
您平常有购买珠宝的习惯吗? Do you have the habit of buying jewelry?
有 Yes
没有 No
您偏好购买什么原材料的珠宝? What kinds of raw materials for jewelry do you prefer to buy?
黄金 Gold
钻石 Diamond
K金 K-gold
925银 925 Silver
铂金 Platinum
珍珠 Pearl
您喜欢购买的珠宝种类是什么? Whats the type of jewelry you like to buy?
项链 Necklace
戒指 Ring
耳环 Earring
手镯或手链 Bracelet
吊坠 Pendant
您一般购买珠宝的原因是什么? Whats the reason for you to buy a jewelry?
自己日常佩戴 Personal daily use
送人的礼物 Gifts
婚礼使用 Wedding
您有以下哪些品牌珠宝的购买经历? Which jewelry brand have you ever bought?
谢瑞麟 TSL
周大福 CHOW TAI FOOK
DR Darry Ring
周生生 CHOW SANG SANG
六福珠宝 ZHOU LIU FU
CARTIER
CHAUMET
TIFFANY CO
BVLGARI
PIAGET
Van Cleef Arpels
HARRY WINSTON
您购买珠宝时通常会考虑哪些因素? What factors are usually considered when buying jewelry?
品牌名气 Brand reputation
商品工艺、质量 Products quality
款式设计 Style design
商品价格 Price
是否有折扣 Discount
品牌广告宣传、代言人 Advertising, spokesperson
投资价值 Investment value
其它 Others
您一般是通过什么途径去了解珠宝产品的? How do you usually know about jewelry?
珠宝,时尚类杂志 Jewelry/fashion magazine
线下门店 Offline stores
广告 Advertising
社交媒体(微信,微博,小红书,Instagram) Social media(Wechat,Weibo,Xiaohongshu APP,Instagram )
其它 Others
您一般更偏好线上还是线下购买珠宝? Do you usually prefer buying jewelry online or offline?
线下Offline 商场,专卖店 (The mall, specialty store)
线上Online 购物网站, 微商 (Shopping website, Wechat business)
您平时喜欢通过哪种线上网络渠道购买珠宝?What kind of online channel do you like to buy jewelry?
品牌官方网站
京东官方旗舰店
天猫官方旗舰店
微商
淘宝
其它
您相比于线下更喜欢线上购买珠宝的原因是什么? Whats the reason that you prefer to buy jewelry online than offline?
方式更加便捷 More convenient
送货上门 Could be delivered
线上购买更加节省时间 Saving more time
可以参考网站上的已购买消费者的评价 Could refer to the evaluation of purchased consumers on the website
有折扣活动 Discount
其它