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crm名词解释简答题
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1. CRM
2. Customer Care
3. Customer Touch Points
4. Marketing Orientation
5. Net Present Value (NPV)
Three major stages of Loyalty Management .
4 stages of Customer Life Cycle.
Mutual Reward System figure.
What do you know about CLV?
Customer Relationship Framework?
The difference between the traditional marketing approach and relationship marketing approach.
课本上有案例分析题在最后案例章里。请准备好问题的答案。案例分析可以用中文答题。
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