Mobile Internet and QR Code Usage Survey
Greetings to all colleagues,
Group Marketing is currently collecting information of Chinese netizens’ online shopping behaviors and QR code usage, and we are appreciated of your help. It would take you about 3 minutes to complete this anonymous survey, and all your information is to be kept confidential.
In the past half year, have you been shopping online? [One-answer]
Your online shopping spending (RMB) by category in the past half year? [One-answer]
| | 500 | 500~1000 | 1000~2000 | 2000~5000 | 5000 |
| Daily Goods | | | | | |
| Electronic Products | | | | | |
| Cosmetics | | | | | |
| Books | | | | | |
| Clothing Shoes | | | | | |
| Appliances | | | | | |
| Others | | | | | |
Your online shopping spending (RMB) in total in the past half year? [One-answer]
500
500~2000
2000~5000
5000~10000
10000
In the past half year, which E-paying services have your used? [Multiple Choices]
Online Bank/UnionPay
Alipay
Tenpay
Baifubao
Gopay
Yeepay
000Sf
99bil
Epay
Others
In the past half year, your estimate of online shopping frequency? [One-answer]
Above 4 times a week
2-3 times a week
Once a week
2-3 times a month
Once a month
1-2 times a quarter
Less than once a quarter
In the past half year, by which ways have you done online-shopping? [One-answer]
Only on PC
Only through mobile Internet
Both PC and mobile Internet
In the past half year, by which kind of mobile terminals have you done online-shopping? [Multiple Choices]
In the past half year, by which means you actively searched target goods when doing mobile online shopping? [Multiple Choices]
Mobile Search Browser
Search within APP
Others
What online shopping APPs have been installed in your mobile terminals ? [Multiple Choices]
Amazon
YHD
Mobile Taobao
Mobile Tmall
JD
Suning
Jumei
LeFeng
VIPshop
Dangdang
Others
None
You choose online shopping because: [Multiple Choices]
It is convenient and saves time.
It often offers discounts.
It provides choices among several suppliers.
It is trustworthy.
Other reasons.
In the past half year, when seeing online retailers adverts, you used to: [Multiple Choices]
Be interested in online adverts and click in.
Be interested in adverts on print, and scan them.
Be interested in adverts on OOH and scan them.
None of the above
In the past half year, have your scanned a QR code? [One-answer]
Yes.
No, but I heard of QR code.
No, I have no idea of QR code.
Where have you scanned QR codes? [Multiple Choices]
Internet
Newspaper
Magazine
OOH billboards
Leisure venues or entertainment sites (like restaurant)
Others
I haven’t scanned a single QR code.
Where have you scanned QR codes? [Multiple Choices]
Internet
Newspaper
Magazine
OOH billboards
Leisure venues or entertainment sites (like restaurant)
Others
I haven’t scanned a single QR code.
How frequent you scan QR codes in daily life? [One-answer]
The contents of your scanned QR code: [Multiple Choices]
Software download
Enterprise Official Website
Public Accounts
Marketing Campaign
Mobile Payment
Product Security
Tickets Anti-counterfeiting
Online Links
Others
What would you do after scanning information? [Multiple Choices]
Nothing.
Share with friends.
"Follow" the brand or service.
Purchase the product.
Others.
Why did you scan QR codes？[Multiple Choices]
Curious what it can do for me.
To get product information.
For discounts and special offers.
To get exclusive information.
Shopping.
Others.
Which experiences have you got after scanning QR-code adverts? [Multiple Choices]
My software scanned the code but failed to identify it.
The code was identified, but I failed to continue for poor web signal.
The code was identified, but I failed to continue for web traffic fees.
Visit the website, but I didnt need that information.
I got the information I want.
I took part in the brand activities.
None of the above.
What kinds of products will attract you to scan their QR codes? [Multiple Choices]
Clothing, Shoes and Accessories
Electronic Products
Food, Beverage, Health Tonics
Skincare and Cosmetics
Books, Magazines and Audio-visual
Home Appliances
House/Furniture
Cleansers
Automotive
Medical and Healthcare
Jewelry and Luxury Goods
Baby and Children Products
Cultural or Sports Goods
Others
Your gender: [One-answer]
Your age: [One-answer]
Below 25
Between 25-34
Between 35-45
Above 45
