你的性別是? What’s your gender?
你购买优衣库的频率? How frequent do you buy an UNIQLO product?
一星期一次 (once in a week)
半个月一次 (once in two weeks)
一个月一次 (once in a month)
两个月一次 (once in two month)
你选择购买优衣库的原因? Why do you choose UNIQLO?
质量 quality
设计感 design
价格 price
位置 location
店内气氛 store’s atmosphere
其他 other
请对于在优衣库的客户体验感评分?(例如:与工作人员的沟通、排队结帐的速度、线上购物) Please rank the customer satisfaction in UNIQLO from 1-7.
你最高愿意花多少钱买 UNIQLO t-shirt? How much are you willing to buy an UNIQLO t-shirt? (The maximum price)
100rmb
150rmb
200rmb
250rmb
300rmb
你会因朋友推荐而去买 UNIQLO 吗? Do you buy UNIQLO because of your friend’s recommendation?
你认为优衣库的衣服跟其他相似品牌有什么区别吗(h/zara/gap)? Do you think the clothing that uniqlo is selling is somewhat different than other related shops?
你是否有印象深刻的 UNIQLO 广告?(如有请举例特征,例如:羽绒衣的轻薄) Have you seen some impressive ads about UNIQLO? (If “yes”, please make an example)