What is your monthly income?(Pounds)
0, still student
0-1000
1000-2000
2000-3000
Over 3000
What you know about perfume brands?
Dior
Chanel
JoMalone
Tom Ford
Hermès
Gucci
Which aspect of perfume do you pay more attention to?
Fragrance retention time
Brand
Fragrance
Appearance
Background story
How often you buy perfume one year?
Never
1-2 times
3-5 times
Over 5 times
Have you ever bought JoMalone before?
If yes, would you want to buy it one more times? If no, would you want to try in the future?
Will you choose Jo Malone as a gift?
Do you choose one perfume brand or also buy another?
Yes, I only choose one brand
No, can have multiple choice
Do you think Jo Malone should have more fragrance?
Where do you think Jo Malone needs improvement?
Price
Fragrance retention time
Advertise methods
Other.
What is the reason why you brought a Jo Malone? What is your feeling at that time?