本页仅为文字内容，不可回答。

The research on the factors affecting the brand perception of Hot Pot catering industry

Dear participant

Thank you for taking part in this anonymous survey. We aim to explore the factors that influence the brand perception of traditional Chinese Hot Pot and analyze the main factors that affecting consumers choices when people consume hot pot. If you have any questions, please feel free to contact me at yangj1@tcd.ie.

Kind Regards. : )

PART 1 Individual situation

What is your gender

Female

Male

Where are you from?

Asia

North America

Europe

What is your age group?

19—25

26—35

36—45

46—55

under 18

56+

What is the frequency of consumption of Hot Pot( Can be understood as Chinese Food )

2—3times per week

2—3times per month

once per month

2—3times for half of a year

What is the highest degree you have received

Associate degree

Bachelor degree

Graduate degree

How much is your monthly expenditure on food ?

200 Euro or less

201—400 Euro

401—600 Euro

601—800 Euro

800 Euro +

PART 2Please answer the following questions based on the actual situation and own experience in your life.Strongly agree=5Agree=4Neutral=3Disagree=2Strongly disagree=1

请您对以下各行内容进行评价

In order to eat delicious Hot Pot, I dont care about the distance. ★ ★ ★ ★ ★

As long as the food is delicious, I dont care about the restaurant interior decoration. ★ ★ ★ ★ ★

I care about the hygiene of the restaurant. ★ ★ ★ ★ ★

I care about if the toilet in the restaurant is clean. ★ ★ ★ ★ ★

I think the source of meat products in a restaurant is very important. ★ ★ ★ ★ ★

When I eat hot pot, I care about the type of hot pot bottom material（Means taste）. ★ ★ ★ ★ ★

I think the seasoning is important. ★ ★ ★ ★ ★

The size of food is important. ★ ★ ★ ★ ★

I care about the time of waiting the table. ★ ★ ★ ★ ★

I think the speed of serving the dishes is important. ★ ★ ★ ★ ★

I think service attitude is important. ★ ★ ★ ★ ★

I think the waiter should be in multiple languages. ★ ★ ★ ★ ★

I think its important to provide a multilingual menu. ★ ★ ★ ★ ★

I think the one that provides self-service food service is more attractive to me. ★ ★ ★ ★ ★

I think the one that provides multimedia services （such as IPad）is more attractive to me. ★ ★ ★ ★ ★

I think the one that offers takeaway service is more attractive to me. ★ ★ ★ ★ ★

I think the one that offers the VIP price is more attractive to me. ★ ★ ★ ★ ★

I think the one that offers the student discount is more attractive to me. ★ ★ ★ ★ ★

I think the one that offers the special group price is more attractive to me. ★ ★ ★ ★ ★

If there is any other factors will affect your choice of hot pot? please write below.

____________

搜索相关模板