The cumulative costs increase dramatically throughout the product development process, especially during final prototyping and preparation for launch. To minimize the risks of failure in the latter stages of the process market research should:
Be quick and easy to do
Provide clear information on customer needs
Be relatively inexpensive
Provide statistically reliable results
在整个产品开发过程中累积成本大幅增加,尤其是在最后建立原型和发布做准备阶段。为了最小化后期的失败风险,流程市场研究应当:A. 又快又轻松地进行 B. 提供关于客户需求的明确信息 C. 相对便宜 D. 提供可靠的统计结果