how much is your annual income(RMB)?
below 100000
100000～150000
150000～250000
250000～400000
400000+
have you been on a cruise trip before?
how do you know about cruise tourism?
travel agency
family and friends recommendation
TV/radio
newspaper/magazine
internet
this is the first time
what do you think a cruise ship is?
a mean of transportation connecting the ports
a touristic destination with activities on board
both
what attract you about cruise
luxury appearance
attractions on the ports
casino
food
shows
fresh air, sun and scenery on the sea
SPA, beauty salon
duty free shopping
cruise activities, such as surfing and diving
bars, entertainment facilities
who do you prefer to go cruising with?
alone
families
friends
colleagues
couples
how well do you know about cruise tourism?
never paid attention
only know the movie Titanic
know some famous brands
know the process, but need more information
important factors when you consider going on a cruise trip?
price
itinerary
length
food
facilities and activities
brand
safety
if you plan to go on a cruise trip, would you consider choosing the Mediterranean cruise itineraries?
yes, it would save time
no, I prefer land based travel in Europe
I need to learn more information to deceide
do you think cruise tourism is more expensive than other forms of tourism?
yes
not sure
no, the prices are acceptable
do you know the cruise trip is all-inclusive with food, accommodation and all in the price?
yes
no, this is the first time I heard about it
do you think cruise tourism is not safe?
yes
not sure
no, its safe and convenient
when do you prefer to plan a cruise trip during the year?
paid annual leave
public holidays in China
summer/winter vacation
other time
