What’s your role in marketing department?
Marketing head
Marketing manager
Marketing coordinator
What are the current CORE responsibilities of your role?
Listen to customer needs and get market insight
Enhance and communicate brand values
Define strategic marketing plans
Coordinate with partners and vendors and customers
Create promotional materials and ads
Internal communication and alignment
Leads/opportunity generation and management
Sales support and price support
Events preparation and execution
Manage budget and ROI
Others
What do you think shall be the CORE responsibilities of your role?
Listen to customer needs and market insight
Enhance and communicate brand values
Define strategic marketing plans
Coordinate with partners and vendors and customers
Create promotional materials and ads
Internal communication and alignment
Leads/opportunity generation and management
Sales support and price support
Events preparation and execution
Manage budget and ROI
Others
Do you think we are leaning more towards sales-driven or marketing-driven?
Sales-driven
Marketing-driven
What’s the general attitude of your org towards marketing?
Cost center
Revenue center
What’s more important for your marketing department?
Communications
Leads generation and management
Marketing promotion
Strategic marketing plans and rollout
Sales support
Improve brand awareness and value
Others
What’s least important for your marketing department?
Communications
Leads generation and management
Marketing promotion
Strategic marketing plans and rollout
Sales support
Improve brand awareness and value
Do you think we have enough alignment between marketing and sales department regarding each other’s responsibility?
What’s the most effective leads generation channel?
Offline events (seminar, exhibition)
Sales staff
Website
eMail & phone calls
Social Media
Others
