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Survey of The Internationalization of Chinese Born-Global Companies关于中国天生国际化企业的问卷调查
I am a postgraduate of International business from Leeds University Business School. For the 
purpose of completing my graduation dissertation, I am conducting this survey about the 
internationalization of Chinese born-global companies so as to uncover the motives, the 
influential factors and the strategies of Chinese born-global companies' internationalization. 

To be more specific, this dissertation focuses on China's high-tech andexporting industries where born global companies cluster. And the dissertation aims at researching the motives, namely the 
reasons that boost Chinese born global companies' internationalization; the important factors 
especially entrepreneurship, innovative capability and the network relationship that influence 
Chinese born global companies' internationalization; and the foreign market entry strategies that Chinese born global companies adopt. Besides, some questions on this questionnaire that are 
related to suppliers' bargaining power, customers' bargaining power are designed from the 
industrial perspective because it enables the author to conduct the research on the business 
environment of Chinese born global companies from a more macro level. Since born global 
companies have become significant representatives of start-up companies in China, the research on these companies has a significant impact on  the research on internationalization of Chinese 
companies and your participation in this survey will make important contribution on it. Thank you very much.

All the collected information will be used only for academic purpose and the confidentiality of 
respondents will be guaranteed. Thank you very much for your cooperation. If you have any 
question or problem about this survey, please don't hesitate to contact me. My email address is 
bn14xh@leeds.ac.uk  

Thank you

(P.S. Born-global companies represent start-up companies that  fully apply the existing diverse 
resources and network relationships to sell their products or service to the international market 
soon after their inception.)  

我是英国利兹大学商学院国际商务专业的一名在读研究生。为了完成我的毕业论文设计,现在需要请您填一份关于中国天生国际化企业的调查问卷。该问卷主要涉及中国天生国际化企业走向国际的动机,影响国际化的因素,以及国际化过程中所采取的策略。      

更具体而言, 本论文研究的行业主要为天生国际化企业多聚集的高新技术产业和出口行业。本篇论文旨在研究中国天生国际化企业走向国际的动机,即促使这些企业国际化的原因;还有影响它们国际化的重要因素,尤其是企业家精神,企业的创新能力和人脉对其国际化的影响;最后就是这些企业进入外国市场所采取的策略。此外,问卷上的小部分问题与企业所处的行业有关,这些问题涉及企业原材料供应商的议价水平,客户的议价水平等。从行业的视角出发,可以使作者从一个更宏观的角度分析中国天生国际化企业所处的经济环境。当今,天生国际化企业已成为中国新兴企业的重要代表,所以对这些企业的调查分析对中国企业的国际化影响非凡。您的参与也为这方面的研究作了很大贡献,作者在此向您表示衷心的感谢。

该问卷所收集的全部信息只为学术研究所用,并且您的回答是完全保密的。非常感谢您的合作。如果您对此问卷有任何疑问,请发邮件至bn14xh@leeds.ac.uk   

谢谢         

(附言:“天生国际化企业”代表一类新兴企业,这类企业在成立不久后,便充分运用现有的各种资源及人脉,开始向国际市场销售它们提供的产品或服务)
Q1:1. When was the company you are working in established? 贵公司于哪一年建立?
    ____________
Q2:2. Which type does your company belong to? 贵公司属于以下哪种类型的企业?
Domestic private enterprise 国内私营企业
Foreign-owned enterprise 外资企业
Joint venture with foreign enterprise 中外合资企业
Others 其他
Q3:3. What's the range of the number of employees that your company has? 贵公司员工人数属于以下哪个范畴?
10
10-50
50-250
250
Q4:4. If your company belongs to the IT industry, what is your company's main business range? (This question is designed for companies in IT industry.) 如果贵公司从属于IT行业,那么你们的主要业务范围属于以下哪类?(此题仅限IT企业作答)
Hardware 硬件
Software (including mobile application) 软件(包含移动APP)
SaaS (Software as a Service) 软件即服务
PaaS (Platform as a Service) 平台即服务
IaaS (Infrastructure as a Service) 基础设施即服务
IT outsourcing service 信息技术外包服务
E-commerce 电子商务
Others 其他
Q5:5. If your company belongs to the exporting industry, what is your company's main businessrange? (This question is designed for companies in exporting industry.) 如果贵公司属于出口型企业,那么你们的主要业务范围属于以下哪类?(此题仅限外贸企业作答)
OEM (Original Equipment Manufacturer) 原始设备制造商
ODM (Original Design Manufacturer) 原始设计制造商
Exporting intermediary agent 出口中介代理商
Export trader 出口贸易商
Others 其他
Q6:6. What is/are your company's main product(s)/service(s)? 贵公司生产的产品或提供的服务主要为
    ____________
Q7:7. Where is your company located in? 贵公司位于以下哪个城市?
Beijing 北京
Shanghai 上海
Guangzhou 广州
Others 其他 (请写出贵公司所在城市名)
Q8:8. When did your company start to operate internationally? 贵公司于哪一年起开始有国际业务的往来?
    ____________
Q9:9. What is the approximate percentage that international business accounts for your company'stotal revenue? 贵公司的国际业务占据公司总营业额的百分比大约为多少?
25%
25%-50%
50%-75%
75%
Q10:10. What are your company's motives ofinternationalization? 请问贵公司国际化的动机主要有哪些?
Lack of information on foreign markets 对外国市场的信息匮乏
Lack of brand awareness and reputation in foreign markets 在外国市场尚未建立起品牌意识和声誉
The fierce domestic competition from competitors in the same industry 来自同行的激烈竞争
Overseas market opportunities 海外市场机遇
Support from benefial incentives or trade agreements issued by domestic government 来自国内政府颁布的有利政策或贸易协定的支持
Support from benefial incentives or trade agreements issued by government in the host country 来自贸易目的地所在国政府颁布的有利政策或贸易协定的支持
The competitive advantage of your company's product/ service 贵公司产品或服务本身的竞争优势
The international vision of your company's leadership team 贵公司管理层的国际视野
Others 其他
Q11:11. What is the range of the number of foreign markets that your company has already entered? 贵公司目前已进入的国外市场的数量范畴为
3
3-5
5-10
10
Q12:12. Where are your overseas clients mainly located in? 您的海外客户主要分布于
South East Asia 东南亚
Europe 欧洲
North America 北美
Middle East 中东
Others 其他
Q13:13. Please list at least one or two foreign markets that your company has already entered. 请至少列出一两个贵公司已有的海外市场
    ____________
Q14:14. What are the main reasons that your company chooses these markets as destinations for your company's internationalization? 贵公司选择这些国家作为海外市场的主要原因有哪些?
The potential market size of these countries is large. 这些市场潜在的市场规模很大
Your company has had experience in doing business with clients in these countries 贵公司已有与这些国家的客户做生意的经验
Your company has network relationship in these countries 贵公司在这些国家拥有人脉
Support from benefial incentives or trade agreements issued by government in the host country 来自贸易目的地所在国政府颁布的有利政策或贸易协定的支持
Support from benefial incentives or trade agreements issued by domestic government 来自国内政府颁布的有利政策或贸易协定的支持
Others 其他
Q15:15. Do you think the size of company has an important impact on company's internationalization? 您认为企业的规模对企业的国际化有重要影响吗?
Yes
No
Q16:16. Do you think that small-sized or large-sized company has more advantages during the process of internationalization? 您认为在国际化进程中,企业规模小或规模大更有利?
Small size 规模小
Large size 规模大
Q17:17. Does the founder of the company have the plan to enter into the international market whenthe company was established? 贵公司创始人在公司建立之初就有打入国际市场的计划吗?
Yes
No
No idea 不知道
Q18:18. When your company initiates the process of internationalization, will it consider entering countries with shorter psychic distance such as South East Asian countries? 贵公司开始国际化进程时,会优先考虑与中国文化相似度较高的国家,例如东南亚国家吗?
Yes
No
Q19:19. What kind of foreign market entry strategies or channels that your company uses whenentering a foreign market? 贵公司在进入国外市场时通常会采取哪些策略或渠道?
Directly exporting to foreign clients 直接出口给外国客户
Via foreign agent(s) or distributor(s) 经由外国代理商或经销商
Via domestic agent(s) or distributor(s) 经由国内代理商或经销商
Via foreign strategic alliances 经由贵公司在国外的战略合作伙伴
Via your company's subsidiary in foreign countries 经由贵公司在国外的子公司
Via the internet 经由互联网
Others 其他
Q20:20. What are the main elements that influence your company to adopt the channels you justchose? 贵公司采取这些渠道进入国外市场主要受哪些因素影响?
Capital 资金
Resources 资源
Network relationship 人脉
Relevant experience 相关经验
Strategic choices of your company's entrepreneur 贵公司企业家的战略选择
Others 其他
Q21:21. Foreign market varies from country to country and your company has to offer differentproducts/services to clients from different countries. What's your opinion? 各国市场差异很大,贵公司需要提供截然不同的产品或服务来满足不同国家客户的需求。您对此意见如何?
Agree 同意
Disagree 不同意
Neutral 中立
Q22:22. Clients from different countries have similar requirements towards products/services offeredby your company. Thus your company usually provides similar products/services to satisfydemands of customers from different countries. What's your opinion? 来自不同国家的客户对贵公司所提供的产品或服务的需求具有一定的相似性,因此贵公司提供的相似的产品或服务通常可以满足不同国家客户的需求。
Agree 同意
Disagree 不同意
Neutral 中立
Q23:23. Do you think entrepreneurship is important for your company's internationalization? 您认为企业家精神对贵公司的国际化重要吗?
Yes
No
Q24:24. What is the highest educational background of your company's founder(s)? 贵公司创始人的最高教育背景为
High school 高中
Undergraduate 本科
Postgraduate 研究生
PHD 博士
Others 其他
Q25:25. Does the founder of your company have any international experience such as overseaseducational background or work experience? 贵公司创始人拥有任何在国外的经历例如在国外留学或工作的经历吗?
Yes
No
No idea
Q26:26. What is the general educational background of the management team of your company? 贵公司管理层的教育程度普遍为
High school 高中
Undergraduate 本科
Postgraduate 研究生
PHD 博士
Others 其他
Q27:27. Which entrepreneurial characteristics you think that your company's founder(s) andmanagement team have? 您认为贵公司的创始人及管理层具备以下哪些企业家素质?
Ambitious 有野心的
Innovative 创新的
Proactive 积极主动的
Risk-seeking 偏好风险的
Flexible when handling dynamic business environment 在应对多变的商业环境时很灵活
Having extensive network relationship 拥有广泛的人脉
Others 其他
Q28:28. What is your highest educational background? 您最高的教育背景为
High school 高中
Undergraduate 本科
Postgraduate 研究生
PHD 博士
Others 其他
Q29:29. Do you have overseas background such as overseas educational background or overseas work experience? 您有海外背景,例如海外教育背景或海外工作经验吗?
Yes
No
Q30:30. What is your English level? 您的英语水平为
Basic 基本的
Intermediate 中级的
Fluent 流利的
Others 其他的
Q31:31. Do you have the plan to improve your educational background, for instance to get a MBAdegree in the future? 您未来有提升自己教育背景,例如攻读MBA学位的打算吗?
Yes
No
Q32:32. Do you think the innovative capability is important for your company's internationalization?您认为创新能力对贵公司的国际化重要吗?
Yes
No
Q33:33. Does your company have independent RD team or department? 贵公司有独立的研发团队或研发部门吗?
Yes
No
Q34:34. What is the approximate percentage range that RD expenditure accounts for yourcompany's total expenditure per year? 贵公司每年的研发支出大约占总支出的百分比为多少?
10%
10%-30%
30%-50%
50%
No idea
Q35:35. Does your company regularly send employees to attend seminars or new product releaseconference held by other companies or organizations in your industry? 贵公司会定期派员工去参加同行业其他公司或机构组织的研讨会或新品发布会吗?
Yes
No
Q36:36. Does your company attach importance to cultivating employees' innovative capabilities? 贵公司注重培养员工的创新能力吗?
Yes
No
Q37:37. Does your company offer training or study opportunities to employees regularly? 贵公司会定期给予员工培训或学习的机会吗?
Yes
No
Q38:38. Does your company release new product or service regularly? 贵公司会定期推出新的产品或服务吗?
Yes
No
Q39:39. How often does your company release a new product or service? 贵公司大约每隔多久就会推出一款新的产品或服务?
Less than three months 小于3个月
Between three months and six months 在3到6个月之间
More than six months 多于6个月
More than a year 多于1年
Q40:40. Do you think the network relationship is important for your company's internationalization? 您认为人脉对贵公司的国际化重要吗?
Yes
No
Q41:41. For exporting company, which types of network relationship are important for your company's internationalization? 本题针对出口型/外贸企业,您认为以下哪些人脉对贵公司的国际化很重要? (本题仅限外贸企业作答)
Network with foreign clients 与外国客户之间的人脉关系
Network with foreign agents and distributors 与外国代理商及经销商之间的人脉关系
Network with domestic agents and distributors 与国内代理商及经销商之间的人脉关系
Network with foreign strategic aliances 与外国战略同盟之间的人脉关系
Network with suppliers 与供应商之间的人脉关系
Network with domestic and foreign logistics companies 与国内外物流公司之间的人脉关系
Network with local government 与当地政府之间的人脉关系
Others 其他
Q42:42. For IT companies, which types of network relationship are important for your company'sinternationalization? 本题针对IT类企业,您认为以下哪些人脉对贵公司的国际化很重要? (本题仅限IT企业作答)
Network with clients 与客户之间的人脉关系
Network with operators 与运营商之间的人脉关系
Network with mobile application platform 与移动应用平台之间的人脉关系
Network with foreign agents or distributors 与外国代理商或经销商之间的人脉关系
Network with domestic agents and distributors 与国内代理商及经销商之间的人脉关系
Network with suppliers 与供应商之间的人脉关系
Network with domestic and foreign logistics companies 与国内外物流公司之间的人脉关系
Network with local government 与当地政府之间的人脉关系
Others 其他
Q43:43. Did your company once send the company's management team or ordinary employeesabroad to visit the foreign customers? 贵公司有派公司管理层或普通员工到国外拜访外国客户的经历吗?
Yes
No
No idea
Q44:44. Do you have network relationship in foreign countries? 您在国外有人脉吗?
Yes
No
Q45:45. If you have network relationships in foreign countries, how did you establish these networks? 如果您在国外有人脉,那么请问您是如何建立起这些人脉的?
They are friends I made with when I studied/ worked abroad 他们是我在国外上学/工作时结交的朋友
They are friends introduced by my friends 他们是经由我朋友介绍后结交的朋友
They were once my business partners 他们曾经是我的商业合作伙伴
Others 其他
Q46:46. Do you think distribution channel is important for your company's internationalization? 您认为分销渠道对贵公司的国际化重要吗?
Yes
No
Q47:47. For exporting companies, what kinds of distribution channels that you usually use?(Thisquestion is designed for exporting companies.)对于出口型/外贸企业,请问哪些分销渠道是贵公司经常使用的?(本题仅限外贸企业作答)
Logistics company 物流公司
Domestic export agent 国内出口代理商
Foreign agent 外国代理商
Foreign distributor 外国经销商
Your company's wholly owned subsidiary or branch in the host country 贵公司在贸易目的地所在国的子公司或分支机构
Others 其他
Q48:48. For IT companies, what types of distribution channels you usually use? (This question isdesigned for IT companies.)对于IT类企业,请问哪些分销渠道是贵公司经常使用的?(本题仅限IT企业作答)
Domestic operator 国内运营商
Foreign operator 外国运营商
Mobile application platform 移动应用平台
Domestic export agent 国内出口代理商
Foreign agent 外国代理商
Foreign distributor 外国经销商
Internet platform 互联网平台
Logistics company 物流公司
Your company's wholly owned subsidiary or branch in the host country 贵公司在贸易目的地所在国的子公司或分支机构
Others 其他
Q49:49. What kind of benefits that these distribution channels bring to your company? 您认为这些分销渠道给贵公司带来了哪些好处?
Share the risks of directly delivering products/service to clients 分摊了直接将产品或服务送至客户的风险
Making the process of delivery of products/service more effective 使产品或服务的运送过程更高效
Via distribution channels, your company is able to access to more information on foreign markets 经由分销渠道,贵公司有机会获得更多关于外国市场的信息
Others 其他
Q50:50. What kind of disadvantages that these distribution channels bring to your company? 您认为这些分销渠道给贵公司带来了哪些不利之处?
Your company is not able to receive feedback directly from your clients 贵公司不能直接收到客户的反馈
There may be the existence of trust issue 信用问题有可能存在
There may be the existence of opportunistic behaviour during the process of distributing 在分销过程中投机取巧的行为有可能存在
Your company is not able to control the marketing mix (e.g. price, distribution) of products 贵公司失去了对营销组合(例如产品的最终价格及运输)的控制权
Leaving smaller profit for your company 经由中介机构后,贵公司获得的利润减少
Others 其他
Q51:51. Does your company have suppliers? 贵公司有供应商吗?
Yes
No
Q52:52. If your company has suppliers, do you think the bargaining power of suppliers is strong? 如果贵公司有供应商,那么您认为这些供应商的议价能力是否很强?(Bargaining power of suppliers usuallyrepresents suppliers' requirements on increasing the price of raw materials 供应商的议价能力通常体现为要求提高原材料的价格)
Yes
No
Q53:53. Is the bargaining power of your company's clients strong? 贵公司客户的议价能力是否很强?(The bargaining power of clients usually represents clients' requirements on decreasing the price ofyour company's product/service. 客户的议价能力主要体现为要求贵公司降低产品或服务的价格)
Yes
No
Q54:54. Are there a lot of products produced by other companies similar to your company's products? 请问市场上是否有许多产品与贵公司生产或经营的相似?
Yes
No
Q55:55. Are there a lot of existing rivals in your industry? 贵公司是否有许多来自同行的竞争者?
Yes
No
Q56:56. Are there a lot of new entrants entering your industry? 是否有许多新兴的企业正要进入贵公司所在的行业?
Yes
No
No idea
Q57:57. Does your company provide customer service? 贵公司提供客户服务吗?
Yes
No
Q58:58. If your company provides customer service, do you have independent customer service teamor department ? 如果贵公司提供客户服务,那么请问贵公司内设有独立的客户服务团队或部门吗?
Yes
No
Q59:59. Do you think customer service is important for your company's internationalization? 您认为客户服务对贵公司的国际化重要吗?
Yes
No
Q60:60. What kind of channels your company usually applies to provide customer service? 贵公司通常采用哪种方式来提供客户服务?
Send employees to client's company to help them solve the problem directly 直接派员工到客户的公司去帮他们解决问题
Cooperate with the third party in your client's country and ask them to assist your client to solve the problem 与位于贵公司客户所在国的第三方合作,并请他们解决贵公司客户的问题
Via internet and solve your client's problem remotely 客户的问题通常经由互联网来远程解决
All repairs will be done in your company's headquarter 所有受损产品的修复均在公司总部进行
Your company has customer service team abroad and the service for foreign customers will be solved by them 贵公司在国外有客户服务的团队,外国客户服务的问题将由该团队解决
Others 其他
Q61:61. Has your company encountered difficulties brought by cultural difference during the processofdoing business with foreign clients? 贵公司在与外国客户进行商业往来期间是否遇到过由文化差异带来的困难?
Yes
No
Q62:62. If your company has encountered difficulties brought by cultural differences, how would itovercome these difficulties?如果贵公司有遇到过由文化差异带来的困难,那请问贵公司是如何解决这些困难的?
Via translation or interpretation 通过翻译或口译解决
Via offering employees relevant training 通过给员工提供相关的培训来解决
Via the assistance of the third party such as agents or distributors 经由第三方,例如代理商或经销商的帮助解决
Via recruiting local staffs from the host country 通过招聘贸易目的地当地的员工来解决
Others 其他
Q63:63. What is your gender? 请问您的性别为
Q64:64. What is your job position? 请问您的工作职位为?
    ____________
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