问卷标题

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Could you please advise me your age?

under 18

18-28

28-38

38-48

48-58

above 58

How often do you do online shopping?

Never

About once or twice a year

Once or twice every three months

Once or twice every month

Very often, almost every week

What do you usually buy online?

Clothing and shoes

Cosmetics

Electronic products

Books

Food

Homeware

Others

Do you feel satisfied with online shopping service most of the time?

Yes

What do you expect online to do better in future?

Produtes of better quality

Cheaper price

Faster delivery

Better before-sale service

Better after-sale service

Moreinnovative products

Others

Do you think that the current online stores are a little complicated for you?

Yes, definitely.

Its ok, acceptable

Not at all

I havent noticed that

If there is an online store who wants to make online shopping easier and simpler, which side would you wish it to do better on?

Less advertising, less emails or ad push

Less personal information required for shopping

Products are selected strictly and can be bought with peace of mind

Products are selected strictly, so there are not too many options

Services are easy to reach, and service stuff are professional to solve problem in short time

Others, please specify here