We are planning to open a concept store in Istituto marangoni, What are the factors you care most about?
The design of products
The price of the products
Online shopping experience
The personalized service
others
Whats your age?
18-24
25-30
31-35
Over 35
Whats your favorite brands to buy?(at least 5 answers)
How much living expenses does the parents give each month? GBP
Below 500
500-800
800-1200
1200-1600
Over1600
How much do you spend on cloth every month?GBP
Below 100
100-200
200-300
Over 300
What is the average price of your clothes?GBP
Below 10
10-20
21-30
31-40
41-50
50-80
80-100
Over 100
What are your expectations for the products of the concept store ?
The product is very fashionable and keeps up with the trend, often updated.
The product is relatively fashionable, but does not require all styles to keep up with the trend.
Products do not need to keep up with the fashion trend, and provide some classic and durable styles.
Other
What kind of fashion styles do you prefer?
Neutral style
Simple style
Western style
British style
Hip-hop punk style
Japanese and Korean style
Other
Which type of customer are you?
Loyal customers(prefer a specific brand)
Discount customers(price-driven shoppers following the discount price, bargains or sales.
Impulse customers(emotionally driven shoppers buying based on moods or feelings)
Need-based customers(purchase based on necessity)
What are the three factors you consider most when purchasing except price and brand?
Size fits
Style design
Tailoring and clothe version
Overall color
Match with other clothes
Comfortably of cloth
The details of cloth
Others
What factors influence you to buy when shopping?
The products
The store service
The display of the store
The promotion of the products
Where do you usually go shopping?
Around the school
Around the living place
Shopping center like Westfield
Department stores like Selfridges, Liberty
Online shopping
How often do you go shopping on fashion?
Everyday
Once a week
2-3 times a week
Once a month
2-3 times a month
Other
The concept store is predicted not open during the weekends and festivals, would you like to go shopping online?
Under which circumstances will you purchase in the concept store of Marangoni?
The price is relatively low.
The store offers some unique products that cant be found in other stores.
The store offers the products from your favorite brands.
The store offers good services and convenient online shopping experience.
Other
Whats your expectation towards the concept store? Or give some of your advice.