Age
15-25
26-35
36-45
46-55
56+
Occupation
Business
Professional
Manager
Factor
Worker
Student
Others
Education Level
Primary school
Junior high
High school
College
Others
Monthly salary
2000-3000
3000-4000
4000-5000
5000-6000
6000-7000
7000-8000
8000+
Have you drunk at least one cup of milk tea in the past 6 months
If you have not drunk milk tea in the past 6 months, why you did not drink?
Taste bad
Smell strange
Price is high
Bad for health
Service offering is not thorough
Other reasons
If drunk, how many cups of milk tea do you drink a week
When do you usually drink milk tea?
After waking up
With breakfast
After breakfast
With lunch
After lunch
With dinner
After dinner
Why do you usually drink milk tea?
Taste smooth
Smell sweet
Price is low
Design is fashion
Service offering is thoughtful
My friends drink it
Relax
Other reasons
Which volume do you usually choose
Big cup
Middle cup
Small cup
What is the most expensive cup you have ever bought?( write its price )
What is the least expensive cup you have ever bought? ( write its price )
Which brand of milk tea are you drinking now?
COCO
Gomax
Teastory
85°C
Bi Feng Tang
Fruitime
Others
Could you give us some suggestions about milk tea? (In terms of its taste, smell, price, design, service, volume