Personal information
Gender
Industry Overview
How often do you typically go out to eat?
Daily
Weekly
Monthly
Once every 3 months
Once every 6 months or less
To what extent has the current economic downturn
decreased your spending on eating out?
I haven’t decreased my spending.
I spend slightly less.
I spend significantly less
I avoid eating out altogether.
To
what extent has the food safety problem decreased your spending on eating out?
I haven’t decreased my spending.
I spend slightly less.
I spend significantly less.
I avoid eating out altogether.
Recent Issues of MCD (CSR: A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. )
| | CSR initiatives in China? | latest rice menu? | extending extra value meal to all day parts while increasing the price? |
| Excellent | | | |
| Very good | | | |
| Good | | | |
| Average | | | |
| Poor | | | |
How would you rate your overall
level of satisfaction with
| | MCD? | KFC? |
| Highly satisfied | | |
| Somewhat satisfied | | |
| Neutral | | |
| Somewhat dissatisfied | | |
| 矩阵行1Highly dissatisfied | | |
| 矩阵行1 | | |
Has your spending on a typical
meal increased from the prior 6 months
During what time of a
day do you usually visit(Select all that apply)
| | MCD? | KFC? |
| Breakfast | | |
| Lunch | | |
| High Tea | | |
| Dinner | | |
| Late night | | |
| Overnight | | |
| Others | | |
In what aspects do
you think MCD is better than KFC? (Select all that supply)
| | MCD is better than KFC |
| Ambience | |
| Pricing | |
| Menu | |
| Service | |
| Accessibility | |
| Promotion | |
Growth Outlook
Are you likely to visit MCD more times in the upcoming 6 months, compared to the prior,if McDonald
| | Yes | No | Maybe |
| re-launches core products (new flavors, sauce, etc.)? | | | |
| offers new menu items? | | | |
| tailors its menu to Chinese taste? | | | |
| reimages stores? | | | |
| launches smartphone tie-in (e.g. mobile ordering)? | | | |
| extends operating hours? | | | |