How often do you drink coffee?
Once a month
Once a week
Everyday
Others
Have you ever
been to Starbucks?
Which do you think is a reasonable price to
have a cup of coffee?
Under 10 RMB
10~20 RMB
20~30 RMB
over 30 RMB
The price of Starbucks’ coffee is
expensive.
Strongly agree
Agree
Slightly agree
Slightly disagree
Disagree
Strongly disagree
Which coffee of
Starbucks do you like? (You can choose more than one answer)
Cappuccinos卡布奇诺
Latte 拿铁
Mocha 摩卡
Americano美式咖啡
Frappuccino星冰乐
Macchiato玛奇朵
Other:_____________
What do you think about the quality of Starbucks
coffee?
Very good
Good
Just so so
Bad
Which taste of coffee do you prefer?
Sweet
Slightly sweet
Slightly bitter
Bitter
It’s worthwhile to drink a cup of coffee
and enjoy the environment in Starbucks’ stores.
Agree
Slightly agree
Slightly disagree
Disagree
If these stores
are located near XJTLU, which store would you choose to drink coffee?
Costa Coffee (上岛)
Starbucks
85C
Pacific coffee
Family mart
What would you do in Starbucks
Chatting with friends
Just for drinking coffee
Studying ( Reading books or binging laptops to do work)
Relaxing
Others
Order the
reasons that you do not often go to Starbucks:
The price is expensive
Far from our school
Nearly do not know Starbucks
Not having time
Not having a habit of drinking coffee in a coffee shop
Starbucks’ advertisement is not enough.
Agree
Slightly agree
Slightly disagree
Disagree
As a university student, please provide some
suggestions for Starbucks to attract more customers. (Such as lowering the
price, discount ,etc.)