Do you like cookies?
Yes
No(excluded a sample)
Which brand do you like best？ (single choice)
Oreo
Chips only
3+2
Danone
How often do you buy biscuits?
More than once a week
Once a week
More than once a month
Once a month
Where do you buy biscuits?
Local shops (near school)
Supermarket
Online shops
Which flavor of Oreo do you like best?
Original
Chocolate
Fruit
Birthday cake
Green-tea
Others
Which kind of Oreo package is your favorite?(single choice)
Box-packed(盒装)
In bags（袋装）
In bulk（散装）
Others
How do you know Oreo’s brand?
TV advertising
Newspaper, magazine advertising
Outdoor billboard（户外广告牌）
Other channels
What do you think of Oreo’s slogan: “Twist, lick and dunk!”
Very impressive
Ordinary impressive
Not impressive
Do not know
What attracts you to buy Oreo
Profile(知名度)
Design（包装）
Flavor
Others
Which promotions appeal to you to buy Oreo?(multiple choice)
Premium(赠品)
Draw cards(抽奖)
On sale(特价)
Free samples(免费试吃)
what drawbacks do you think Oreo have?
Too sweet
Too expensive
High heat, easy to get fat
In you opinion, what aspects that Oreo should improve?