luxury marketing :case study of louis vutton


Age
    ____________
Gender
    ____________
National
    ____________
Have you bought a luxury
Yes
No
Do you have a plan to buy a luxury product
Yes
No
The degree of luxury you desire (please tick one only)
Very eager
Fairly eager
Generally eager
Not at all
What is your favorite luxury brand? (please tick one only)
CHANEL
Dior
LV
FENDI
Other
How do you know the luxury brand?
From the TV
From the internet
From my friend
From the Print Ads
What type of the luxury goods you will buy
Perfume
Bags
Clothes
Cosmetic
Why do you buy luxury goods?
The good quality
The brand influence
Workplace needs
A status symbol
What in circumstances you can buy luxury goods
My birthday
Large holiday
Any moment
Important event
What is your monthly income
Under 6000
6000-9999
选项1
Over 40000

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