Part 1: Demographic Information
1. What is your gender?
2. What is your age?
18-22yearsold
23-27yearsold
28-31yearsold
Morethan32
3. What is your education level? ?
HighSchool
Undergraduate
Postgraduate
Ph.D.
4. What is your monthly income?
1500-2500
2500-3500
3500-4500
Over 4500
Part 2: Consumer Behaviour in Online Purchasing
5. What is your spending time on internet per week?
Lessthan1hour
1hour
2-3 hours
More than 4 hours
6. What is the frequency of your online purchasing per month?
Lessthanonceamonth
onceamonth
2-3timesamonth
morethan3timesamonth
7. What is the most often product of your online purchasing?
Entertainmentproducts/CD/VCD/DVD/downloadingsongs
Computer/Electronicdevices/softwares/programmes
Clothings/Accessories/Cosmetics/Medicines/Supplements/Healthproducts
Toys/Collections/Gifts/Books/Magazines
Movies/Concerttickets/Air-tickets/Hotelreservations
What kinds of information do you usually look for when shopping online?
Price
Productsinformation(e.g.function,quality)
Vendorinformation(e.g.reputation)
Customerserviceinformation
Securityandprivacyinformation
9. To what extent do the following reasons make you not want to purchase online?
Cannotseerealproducts
Poorqualityofproducts
Transactionprocesshardtooperate
Privateandsecurityrisk
Poorpost-saleservice
Additionalcost(e.g.postage)
Uncertaindeliverytime
10. How do you normally access the shopping websites?
Websitesadvertisement
TV/newspaper/magazineadvertisement
Bysearchengines
Introducedbyfriendsorfamilies
Websiteslinksorrecommendation
Part 3: Shopping behavior and attitude of online shoppers
11. Have you ever purchased anything on online before?
12. What products and service do you usually purchase online? Please tick one of each option as follows. (5=very likely, 4=likely, 3=neutral, 2=unlikely, 1=very unlikely)
Food 54321
Books 54321
Electricalequipments54321
Clothing 54321
Beautyproducts 54321
Accessories 54321
Furniture 54321
Flowers/gifts/cards 54321
Tickets/hotelbooking54321
Secondhandgoods54321
Part 3: Shopping behavior and attitude of online shoppers
Frequently
Sometimes
Rarely
Dependonneeds
14. What is your maximum spending online shopping at one time (RMB)?
Lessthan300
300-500
500-1000
1000-2000
Over 2000
15. How do the following information factors affect your decision to purchase onine shopping? Please tick only one for each variable. (5=Absolutely important, 4=Important, 3=Neutral, 2=Unimportant, 1=Absolutely unimportant)
LowPrice 54321
Therangeofproducts54321
Productsquality 54321
Theauthenticityofproducts54321
Thereputationofseller54321
Security 54321
Informationprivacy 54321
Deliveryspeed 54321
Purchaseexperience 54321
16. Are you satisfied with the website design of online shopping? please tick one of each option.(5=Very satisfaction, 4=Satisfaction , 3=Neutral, 2=Satisfaction, 1=dissatisfaction)
Easytosearchneededproducts54321
Thesafetyofpaymentsystem 54321
Thespeedofinformationundated54321
Theconvenienceofpaymentsystem54321
16. Are you satisfied with the website design of online shopping? please tick one of each option.(5=Very satisfaction, 4=Satisfaction , 3=Neutral, 2=Satisfaction, 1=dissatisfaction)
Easytosearchneededproducts54321
Thesafetyofpaymentsystem 54321
Thespeedofinformationundated54321
Theconvenienceofpaymentsystem54321
18. Have you ever experienced what you consider to be a ‘risk’ online shopping?
19. To what extent, the following risks affected your purchasing decision? Please tick only one option for each variable. (5=very likely, 4=likely, 3=natural, 2=unlikely,1=very unlikely)
Falseadvertising 54321
Fraudulentmerchantbehavior 54321(e.g.inaccurateproductsinformation)
Privacyleak(e.g.personalpurchaseinformation) 54321
Systemsecurity(e.g.creditcardfault) 54321
20. Considering the previous question would you still purchase online shopping later?