What’s your income?
         
                         500~1000    
       
                         1000~1500    
       
                         1500~2000    
       
                         2000~2500    
       
                         2500~3000    
       
                         3000~3500    
       
                         others    
      
 
The reason why you choose iPhone?
         
                         They’re Beautiful, powerful and of good quality.    
       
                         Being a fan of iPhone.    
       
                         Chasing after the brand and trend.    
       
                         Showing my statues.    
       
                         Being influenced by people around.    
       
                         Others.    
      
 
How many people are using iPhone around you?
 
What’s the reason you think why the people around you are using iPhone?
         
                         They’re Beautiful, powerful and of good quality.    
       
                         Being a fan of iPhone.    
       
                         Chasing after the brand and trend.    
       
                         Showing my statues.    
       
                         Being influenced by people around.    
       
                         Others.    
      
 
What do you think about the price of iPhone?
 
Do you have economic pressure about buying iPhone?
         
                         Not at all.    
       
                         Yes, but it doesn’t matter.    
       
                         Yes, and it matters a lot.    
      
 
What’s your attitude toward iPhone?
         
                         Full of passion.    
       
                         Just so so. It’s just a mobile phone.    
       
                         I don’t like it.    
      
 
What’s your general intension about using iPhone?
         
                         Making phone call and text    
       
                         Social Net    
       
                         Playing games    
       
                         Listening to music and watching videos    
       
                         Reading news and novels    
       
                         Navigating    
       
                         Others