Your age bracket?
Less than 20
20-25
25-30
30-35
Above 35
Your occupation?
Student
White-collar
Ordinary employee
or other
Your monthly income?
Under 2000 RMB
2000-3000 RMB
3000-4000 RMB
4000-5000 RMB
Above 5000 RMB
What is your reasons to choose Starbucks? (Multiple choices)
Famous brand
Good taste of products
Confidence environment
The satisfied service
Just friend’s choice
How often do you go to coffee bar?
Never
Occasionally
Once a week
Once a month
Everyday
What you usually do in Starbucks? (Multiple
choice)
Study or work
Chat with friends
Use free WIFI
Drink coffee or eat dessert
Enjoy my time
Business discussion activities
Other
If
Starbucks launch new products; do you want to try it?
Yes, I will.
Need to consider
No, I would not.
Do you like the decorating style of Starbucks? (1=unsatisfied, 5=very satisfied)
Do your like the package of Starbucks
coffee? (1=unlike, 5= very like)
What
is your suggestions to Starbucks future develop in china?