What is your frequency of sending flowers as a
gift?
Never
Once per year at most
2-3 times per year
≥ 4 times per year
Why don’t you choose
flowers as a gift usually?
Whom do you usually send flowers to? (Multiple
choice)
Mother
Father
Boyfriend/Girlfriend
Bestie
Clients
Teachers
Other Relatives (Please specify)
Others (Please specify)
In what occasions, you
would choose flowers as gifts? (Multiple choices)
No other better alternatives
Everybody does so
Happen to run into a florist’s shop or see it on internet
Eager to express strong feelings, like love or respect and etc.
Eager to express complicated feelings, like an apology or comforts and etc.
Others (Please specify)
Through what
channels you get to know some particular brands? (multiple choice)
Electric business platform searching (like Taobao, Jingdong)
Friends’s recommendation
Wechat public account
Microblog’s account
Searching engine (like Baidu, Google)
Others (Please specify)
Please rank the degree of
importance of various elements as below when choosing flowers as a gift, （click sequence implies degree of importance)
price
brand reputation
uniqueness and speciality of design
logistics
flower quality
matching of flower lyrics and the particular occasion
quantity of flowers
How much would you spend on
flower gifting on average?
Less than 100 yuan
100 - 200 yuan
200 - 300 yuan
300 - 500 yuan
More than 500 yuan
Do you put
any plants in your house?
None
Only fresh flowers
Only pot plants
Only artificial flowers
Pot plants and fresh flowers
Pot plants and artificial flowers
Fresh flowers and artificial flowers
All of them
Reasons for not buying
fresh flowers?
To what extent that you are
confident about your collocation (arrangement) capacity for plants and fresh flowers?
(Please use number 1——5 to
indicate, 1 implies you are very unconfident and 5 implies very confident. )
collocate plants/fresh flowers to improve air quality (for example, reduce the indoor carbon dioxide, formaldehyde etc.) ★ ★ ★ ★ ★
collocate with plants to show room’s functions (for example, bedroom requires wiquietness and comfort) ★ ★ ★ ★ ★
collocate plants according to Feng Shui needs ★ ★ ★ ★ ★
collocate flowers with vases ★ ★ ★ ★ ★
basic flower arrangement in vase ★ ★ ★ ★ ★
Imagine you
have 15 golden coins to buy the following products/services, howwill you distribute? (one point
represents one coin and please use number 1–-5 to indicate your plan)
fresh flowers ★ ★ ★ ★ ★
pot plants ★ ★ ★ ★ ★
vases ★ ★ ★ ★ ★
services to match suitable flowers and vases with your particular space ★ ★ ★ ★ ★
services to match suitable pots with your particular space ★ ★ ★ ★ ★
guidance about pot plants planting ★ ★ ★ ★ ★
guidance about flower planting and caring ★ ★ ★ ★ ★
What is your approximate
budget for pots and fresh flowers at home annually?
for pot plants ____________
for fresh flowers ____________
What
is your age?
Below 20 years
20 - 25 years
25 - 35 years
35 - 50 years
Above 50 years
What
monthly income range are you in?
Less than or equal to 5,000 yuan
5,000 - 10,000 yuan
10,000 - 20,000 yuan
20,000 - 30,000 yuan
30,000 - 50,000 yuan
More than 50,000 yuan
What
industry are you working in, for example: finance, advertising and etc.
What
is your living status?
Bought your own house
Living with your parents
Renting
Company’s arrangement
What
is your marital status?
Married with children
Married without children
In a relationship
Single
What
is the per capital housing size at your house?
≤ 20 ㎡
20 - 30 ㎡
30 - 40 ㎡
Bigger than 40 ㎡