The highest level of education you have completed
high school
bachelor
master
doctor
other
The foreign language that you speak best
How good is your Chinese?
When did you arrive in Beijing? (MM/YYYY)
Is your current visit your first visit to Beijing?
What is the intended length of your stay in Beijing?
3 months
3~6 months
6~12 months
1~3 years
=3 years
What is the main purpose of your current visit to Beijing?
work
travel
famlily reunion
study
other(pls specify)
Are you currently working with income? (including being self-employed, or having a temporary job)
Your current occupation (pls specify, eg engineer, teacher, etc)
In which area are you currently staying in Beijing?
Xicheng
Dongcheng
Haidian
Chaoyang
other(pls specify)
How many Chinese friends do you have in Beijing?
Have you ever been to one of these places: Qianmen Street, Wangfujing, Xiushui Street, SouthLuogu lane or Nanluoguxiang, Gulou Street, Gokokuji Snack Street or Huguosi Snack Street?
Which Peking’s Time-honored Brand do you know?( multiple choice)
WangzhiheGourmetFood
QuanjudePekingRoastDuck
Daoxiangcun
Huguosi Snack
Moscow Restaurant
Qing-Feng Steamed Bun
TongrentangChineseMedicine
Baita Temple Medicine Shop
He Nian Tang
De Shou Tang
WuyutaiTeaShop
Zhangyiyuan
Beijing Jinghua Tea
Niulanshan
RuifuxiangSilk
Bu Ying Zhai
Nei Lian Sheng
Xinhua Bookstore
Xidan Mall
other(Pls specify)
How do you know these Peking’s Time-honored Brand?
online
friends’ or relatives’ recommendation
travel brochures
newspaper or magazine
TV programs
commodities fair
other(pls specify)
How many times would you go to Peking’s Time-honored Brand shops every month?
more than 5 times a month
2-3 times a month
once amonth
none
Have you ever bought or used Peking’s Time-honored Brand products?
Which Peking’s Time-honored Brand shops do you often go?
Food and beverage ____________
Chinese Medicine ____________
Tea and Wine ____________
Leisure ____________
other ____________
With the similar function, which product would you choose?
Peking’s Time-honored Brand product
non-Peking’s Time-honored Brand product
You choose Peking’s Time-honored Brand product because
Time-honored Brand is a culture remark with local characteristics
I think the quality of Time-honored Brand product is better
Of its big brand name
Want to experience the Chinese way of life
Other
You don’t choose Peking’s Time-honored Brand product because
The Brand does not have big name.
I don’t know it is Time-honored Brand product
There is no difference between Time-honored Brand products and the others.
Time-honored Brand product is outdated
Time-honored Brand product is more expensive
Other
How do you identify Time-honored Brand?
Checking products’ packaging
Checking products’ registered trademark
Asking friends or relatives
From the introduction of the sales staff
Depending on my own experience
Where do you often buy Peking’s Time-honored Brand products?
supermarkets or shopping mall
online shopping
chain store
souvenir shop in tourism area
other
How do you think of the price of Peking’s Time-honored Brand products
too expensive
expensive
neutral
reasonable
inexpensive
Among the following words, which best describe the Peking’s Time-honored Brand?
high-quality
mystic
multifarious
reasonable-priced
up-to-date
innovative
distinctive
dynamic
traditional
featureless
outdated
poor-quality
costly
under-developed
stagnant
other
Among the following words, which is least applicable to as a description of Peking’s Time-honored Brand?
high-quality
mystic
multifarious
reasonable-priced
up-to-date
innovative
distinctive
dynamic
traditional
featureless
outdated
poor-quality
costly
under-developed
stagnant
other
Which of the following measures will attract your attention to Peking’s Time-honored Brand products ? ( multiple choice)
Strengthenning the promotion of Peking’s Time-honored Brand
Strengthenning the culture propaganda of Peking’s Time-honored Brand
Improving the quality of Peking’s Time-honored Brand products
Providing more activities to experience Chinese lifestyle
Making the brand keep pace with the times
other
Do you think Peking’s Time-honored Brand represents the Chinese way of life, and have a positive meaning for promoting Chinese culture?
How do you evaluate Peking’s Time-honored Brand in the following perspectives? (1=lowest,5=highest)
| | 1 | 2 | 3 | 4 | 5 |
| Quality | | | | | |
| Price | | | | | |
| Service | | | | | |
| Variety | | | | | |
| Advantising | | | | | |
| Ruputation | | | | | |
| Innovation | | | | | |
| Cultural significance | | | | | |
What souvenirs do you usually buy in Beijing for families and friends?
Food
Clothing
Tea
Silk
Handicrafts
Porcelain(fine china)
Calligraphies
Paintings
Jades
Antiques
Wines and Spirits
Traditional Chinese Medcine
Other
When you buy souvenirs, would you choose Peking’s Time-honored Brand?
Suppose your friends od relatives come to Beijing, where or which brands would you recommend?
Restaurant： ____________
Snacks： ____________
Tea Shop ____________
Medicine： ____________
Shopping： ____________
Other ____________
Thank you for your cooperation, which is of great help indeed. Kindly please write down whatever you would like to express.