Impulse purchasing (冲动购买)

冲动购买是指在没有计划的情况下即时购买所遇见的商品
Are you a boy or a girl?   你是男孩还是女孩?
Boy
Girl
Do you purchase things independently? 你是自主购买商品吗?
Yes
No
How much free money do you have for a month? 你一个月有多少闲钱用来买东西?

0-300
300-800
800-3000
Over 3000
Have you ever noticed about impulse purchasing? 你注意到过生活中发生的冲动购买吗?

Never
A little
Of course
How often do you purchase impulsively? 冲动购买在你的生活中常见吗?

Not often
Often
Very often
What do you feel are the key characteristics of impulse purchasing? 你认为什么是你冲动购买最重要的原因?

Inner feelings 内心感觉
Outlook of the product 商品的样式
Others 其他
How did you feel when you made an impulse purchase? 当你冲动购买时是一种什么样的心情或感觉?比如 满足,兴奋.

    ____________
Is impulse purchasing good or bad behavior? 你认为冲动购买这种行为好还是不好?

Good
Bad
Hard to define
Do you feel guilty after impulse purchasing? 冲动购买之后你会有负罪感吗?
Yes
No
Do you feel more guilty in impulse purchase than planned purchase?  你认为冲动购买比计划购买(平时计划好需要买的东西)更容易产生负罪感吗?

Yes
No
Who gives you negative comments for your impulse purchasing and embarrass you?  以下谁的负面评价会让你对冲动购买产生负罪感?

Boyfriend/girlfriend 恋人
Flatmates 室友
Parents 父母
Others 其他
Were you embarrassed by the price of the product that you purchased impulsively?  你会在冲动购买后因为考虑到其价格而纠结吗?

Most of time
Sometimes
Few times
Never
Did you purchase impulsively for somebody else as a gift?  你会为别人而冲动购买吗? 作为礼物。

Yes
No
Do you feel think buying things impulsively for others will be less guilty? 你会因为帮别人购买而减轻负罪感吗?也就是说送给别人后便不再关心。

Yes
No
如果你同时冲动购买了两件一样的商品, 一件作为礼物, 另一件留给自己。 你事后会更纠结吗?

会更纠结
跟买给朋友礼物一样
跟平时一样
Will the“guilt” affect future purchase decision making? 如果你有负罪感的话,会不会影响以后的冲动购买?

Yes
No
It depends 不一定

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