Online Group Shopping Behaviour

Hello, everyone!

 

I would be pleased if you could assist me in my academic research regarding factors influencing online group buying behaviour.  Please find enclosed below the questionnaire for your participation.  It will not take too much of your and I greatly appreciate your answers whatever they may be.The purpose of this questionnaire is to research factors of online group buying that could influence the behaviour of consumers. This questionnaire has two parts: The first part is related to questions regarding your online group buying activities; the second part is related to demographic information related to sample population. 

 

I look forward to receiving your answer.

Thank you for your cooperation.

Part 1. 

For the follow questions there are five options for each question from 1 to 5. 

1= strongly disagree & 5= strongly agree.

 Please choose the option that is applicable to you for the each of the question.

 (OGB=Online Group Buying)

Strongly Disagree 1 2 3 4 Strongly Agree 5
1.This OGB could help me save money.
2.This OGB could help me obtain products easier.
3.I find this OGB useful.
4.Generally,IfindthisOGBtobebeneficial.
5.OperatingthisOGBwebsiteserviceiseasierforme.
6.IfindthisOGBservicesclearandunderstandablewhenusingit.
7.ItiseasyformetobecomeskilfulwhenusingthisOGBservices.
8.Overall,Ifindthattheoperationoftheseserviceseasy.
9.Iamlikelytobuythelowest-pricedproduct(s)thatmeetsmyneeds.
10.Whenitcomestogroupbuying,Ipayattentiononpricetolargeextent.
11.Whenpurchasinggoods,Ilookformorediscountedproducts.
12.ThisOGBgivesmeareliableimpression.
13.IhavetrustinthisOGBseller.
14.WhenIbuyaproduct,Iaminfluencedbyothersopinions.
15.WhenIbuyaproduct,IaminfluencedbyInternetforum.
16.ThisOGBcouldprovideaccurateinformationoftheproduct(s).
17.ThisOGBwebsiteshowsmetheintegrated/completeinformation.
18.TheinformationfromthisOGBwebsiteisalwaysuptodate.
19.ThisOGBwebsiteoperatesreliably.
20.ThisOGBwebsiteallowsinformationtobereadilyaccessibletome.
21.ThisOGBwebsitecouldadapttosatisfyadiversityofrequirements.
22.ThisOGBcouldprotectmypersonalinformation.
23.Iperceiveonlinetransactionsashavinghighrisk.
24.IamworriedwhetherIcangetaproductontime.
25.Iamworriedthatproductqualitymaynotfitmyexpectations.
26.IwillusethisOGBtobuyproductsandrecommendthiswebsitetomyfriends.

Part 2.

Demographic information
Gender
Female
Male
Age
15-20
21-25
26-30
31-35
36-40
Above40
Education level
HighSchool
Junior College
选项3
Bachelor
Master
PHDorabove
Frequency of group purchase within 1year
Lessthan5times
5-10times
10-20times
20-30times
Morethan30times
Most recent group purchase time
Lessthan3months
3-6months
6months-1year
morethan1year
Your most frequently used group-buying website
groupon.co.uk
livingsocial.com
crowdity.com
keynoir.com
tickles.co.uk
groupola.com
incahoot.com
wowcher.co.uk
kgbdeals.co.uk
londonsbest.com

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