Impact of Social media for Chinese Outbound Tourists (COTs)

Dear participants,

The purpose of this questionnaire is to search for the impact of social media on the whole travel planning process for Chinese Outbound Tourists. If you have ever traveled abroad and utilize social media platforms (Such as Weibo, DaoDao.com, Facebook etc.), your experiences and thoughts will be helpful and used for this academic research. Also this questionnaire will be in form of anonymity and everything you put will be confidential, please feel free to answer!
Thanks for your participation and assistance in advance.
Yourself (Q2-Q10)
Gender
Male
Female
Age
Under 18
19-28
29-38
39-48
49-58
Over 59
Education
Middle school graduate or below
High school graduate
Undergraduate
Postgraduate
PhD or above
Employment Status
Student
Part time
Self-employed
Full time
Retired
Not employed
Monthly Income Level
Under 5000 Yuan
5001-10000 Yuan
10001-20000 Yuan
20000-30001 Yuan
Over 30001 Yuan
How many times have you already traveled abroad?
1-5
6-10
11-15
16-20
21-25
26-30
Over 30
When are you getting used to social media platforms? (Multiple choice)
Pre trip (Need Recognition-Trigger your problem or needs and Information Search
During trip (Evaluation of Alternatives and Purchase Decision)
Post trip (Share information and Social interaction)
Which social media platforms are you often used when you plan your travel planning? (Multiple choice)
Weibo
Webchat
DaoDao.com
Qyer.com
Mafengwo.cn
Blog
Youku an Tudou
Facebook
Twitter
Other
Which the following formats are the most attractive for you when you are using social media platforms? (Multiple choice)
Text
Image
Audio
Video
Information about your opinion

How much of an agreement is the following in relation to your opinion? Please tick the number that most closely reflects your opinion.

1=Strongly Disagree 2=Disagree 3= Neutral 4=Agree 5=Strongly Agree
The impact of social media Pre-TRIP!
Trigger your travel aspiration because of internal stimuli such as previous satisfied travel experience ★ ★ ★ ★ ★
Trigger your travel aspiration because of external stimuli such as online tourists' video or blog ★ ★ ★ ★ ★
Minimize the risk of making wrong decisions ★ ★ ★ ★ ★
More transparency ★ ★ ★ ★ ★
High perceived credibility and availability and trustworthy ★ ★ ★ ★ ★
Easily trust travel information from friends and relatives who are within social nework ★ ★ ★ ★ ★
Easily trust travel information from online tourists who are within social nework ★ ★ ★ ★ ★
More trustworthy and reliable than travel agency or tour operator or television ads ★ ★ ★ ★ ★
The impact of social media During your TRIP!
Minimize the risk of making wrong decisions ★ ★ ★ ★ ★
More transparency ★ ★ ★ ★ ★
High perceived credibility and availability and trustworthy ★ ★ ★ ★ ★
Easily trust travel information from friends and relatives who are within social nework ★ ★ ★ ★ ★
Easily trust travel information from online tourists who are within social nework ★ ★ ★ ★ ★
More trustworthy and reliable than travel agency or tour operator or television ads ★ ★ ★ ★ ★
Form and influence easily purchase intentions and purchase decision ★ ★ ★ ★ ★
Make significant changes to your original holiday plans if you have already purchased travel-related product or services ★ ★ ★ ★ ★
The impact of social media Post-TRIP!
Actively participate in the generation or creation of travel content ★ ★ ★ ★ ★
Holiday experience sharing to Friends or Relatives (To provide evaluation and reviews about your destination or accommodation) ★ ★ ★ ★ ★
Holiday experience sharing to Internet users (To provide evaluation and reviews about your destination or accommodation) ★ ★ ★ ★ ★
Social interaction ★ ★ ★ ★ ★
Self-expression ★ ★ ★ ★ ★
As an aspiration for your next holidays ★ ★ ★ ★ ★

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