What is your age?
0~20
20~30
30~40
40~older
What is the highest level of degree you have completed?
Less than high school degree
High school degree
Some college but not degree
Associate degree
Bachelor degree
Graduate degree
Others
How often do you use Facebook?
Rarely
A few times a month
A few times a week
Once a day
More than once a day
What do you usually do on Facebook?(Multiple choice)
Share your personal status
Read your friends posts
Like/ comment on others' contents
Chat with your friends
Search information
Playgames
Look for the upcoming events
Other application
How many friends do you have on Facebook?
0~200
200~500
500~1000
More than 1000
Are the contents you post likely to be liked or commented?
Rarely
Sometimes
Most of the time
Have you been invited to an event through Facebook before?
How often do you search for information about events?
Rarely
Sometimes
Frequently
Will you recommend the events you are interested to your friends?
Rarely
Sometimes
Frequently
Have you attend the Folk On the Quay 2014 music festival?
Did you know this festival through Facebook?
Have you been to this festival before?
Will you attend this festival next year?
How often do you visit the Facebook page of this festival?
Rarely
A few times a month
A few times a week
Once a day
Several times a day
What do you usually do on the festival's Facebook page?(Multiple choice)
Read the contents posted about the festival
Like/comment the contents posted about the festival
Share the contents posted about the festival
Read others' comment about the festival
Respond to the opinions of other fans of the festival
Post contents on the festival's Facebook page
To what extent do you agree with these statements?
| | Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree |
| I enjoy receiving information about this festival on Facebook | | | | | |
| I enjoy sharing contents about this festival with my friends on Facebook | | | | | |
| I enjoy commenting contents about the festival on Facebook | | | | | |
| I enjoyed engaging with other fans of this festival on Facebook | | | | | |
| I feel good when my opinions about the festival or the contents I shared are commented/liked | | | | | |
| The overall activities on the Facebook page is fun | | | | | |
| I am more likely to attend the festival because Facebook help me to know more about this festival | | | | | |
| I am more likely to attend this festival because I want to share my experience on Facebook | | | | | |
| The use of Facebook have a positive impact on my attitude toward the festival | | | | | |