What is your occupation?
Administration
Student
Housewife
Worker
Others
What is your income per month?
Less than 4000
4000-5000
5000-6000
More than 6000
Do you usually shop at Tesco or discount retailers?
Tesco
Discount retailers
Both
Why
do you shop in Tesco?(Multiple Choice)
The product is complete
The price is low
It is convenient for me
Tidy layout
The vegetables and fruit are fresh
Others
When do you go shopping at
Tesco?
Weekdays
Weekend
Everyday
Not sure
What do you think of Tesco?
very good
good
common
bad
Why do you shop in discount retailers?(Multiple Choice)
The product is complete
The price is low
It is convenient for me
Tidy layout
The vegetables and fruit are fresh
Others
When do you go shopping at discount retailers?
Weekdays
Weekend
Everyday
Not sure
What do you think of discount retailers?
Very good
Good
Common
Bad
Which one is better?
Discount retailers
Tesco
Both
How much do you spend when you
do shopping?
Less than 100
100-300
More than 300
Which factors affect you most during shopping?(multiple choice)
Price
Brand
Import production
Advertisement
It is easy to find what I need
Indoor decoration
Do discount activities affect your shopping?
YES, if product is on sales, I would like to go
NO, I just buy what I need
Not at all
Do you think location is
very important?
YES
NO
I do not care the location
Do you think shopping services is
important?