1. Age
16-22
23-29
30-37
38-45
46-55
56-66
66 and above
What’s your occupation?
Students
Worker
White collar
Gold collar
3. Do you consider coffee is one of the most favorable drinks in London?
How often do you purchase coffee in coffee shops?
Less than once a week
Once a week
Twice a week
Thrice a week
Once a day
Why you choose a coffee shop?
Price
Distance
Brand
Quality
Service
In general, do you prefer to enjoy coffee in
coffee shops or buy take-away
coffee?
In coffee shops
Take-away
You use smartphone for what (can be
multiple-choice) ?
For fun
For purchase
For social network
For work
How often do you make purchasing through smartphone?
Once a month
Once a week
Twice a week
Once a day
How interested are you in purchasing through smartphone apps?
Yes, it is very convenient and cost-saving
Not interest
General interest
Very interest
In your
interpersonal circle, whether there are a lot of people make
purchasing through
smartphone apps?
Most of them
half of them
Few of them
12. Which of the following services have you purchased through smartphone
apps (multiple choices)?
Order take-away food
Hairdressing
Order hotels
Order tickets
Household services
Similar to order take-away food, are you
interested in using a take-away
coffee apps to find coffee shops and order
coffee?
Not interest
General interest
Very interest
Will
you introduce the take-away coffee apps to your families or friends if it is
really useful for you?