3. Job
Student
White-collar
Civil servant
Services
Technician
Others
4. Salary: RMB/Month
0-2000
2001-4000
4001-6000
6001-8000
8001+
5. Whether the smartphone plays an irreplaceable role in your life.
6. Smartphone replacement frequency / Year
Less than 1 year
1-2 year
2-3 year
More than 3 years
7. Pre-purchase information from (Multiple choice)
Traditional media (TV, Newspapers ...)
Internet Website
Social Network (WeChat, Weibo ...
Friends
Store agents
8. An ideal price to buy a smartphone in your mind.
0-1000
1001-2000
2001-3000
3001-4000
4001+
9. Which purchase channel you feel is the best one?
Office stores
Shopping mall or agent
Office website
Third part online store (Taobao, JD...)
Others
10. Choose one that the most frequently used function in your smartphone
Call text
Business
Social network
Games
Multimedia
Others
11. What is important when you buy a smartphone? (Single Choice)
| | 1 Not important at all | 2Not important | 3General | 4Important | 5Very important |
| Brand | | | | | |
| Price | | | | | |
| Quality | | | | | |
| Configuration | | | | | |
| Appearance | | | | | |
| After-sales | | | | | |
| Popularity | | | | | |
13. Customers experience (Single Choice)
| | 1Not important at all | 2Not important | 3General | 4Important | 5Very important |
| OS fluency | | | | | |
| OS scalability | | | | | |
| Application store | | | | | |
| Screen size | | | | | |
| Appearance | | | | | |
| Camera pixel | | | | | |
| Battery life | | | | | |
| After sales support | | | | | |
12. For each brand of the following brands, please click one or more selections in one of the columns. (Multiple choice)
| | 1. Have (had) one now | 2. Plan to buy one | 3 Consider to buy one in the future | 4. Never buy one in the future | 5 Hunger for one | 6 Do not care |
| Samsung | | | | | | |
| Apple | | | | | | |
| Huawei | | | | | | |
| Lenovo | | | | | | |
| Xiaomi | | | | | | |
| LG | | | | | | |
| Coolpad | | | | | | |
| ZTE | | | | | | |
| Oppo | | | | | | |
| Others | | | | | | |
14. What do you think for limited
sale?
I will participate in snapping up
I will wait for that to buy it
I will buy an alternative one
15. How long is the most you are willing to wait for when you order a
smartphone?
I would like to get it right now
Less than one week
Less than one month
Less than two months
I do not care as long as I get the smartphone of my choice
16. The anticipation of smartphones (Multiple choice)
Upgrading the hardware configuration
OS personalized and intelligent
Others
17. Would you buy smartphone accessories?
Yes, I will
I am not sure, if it is necessary
No, I will not