1. Age
16-22
23-29
30-37
38-45
46-55
56 and above
3. How long have been a coffee shop manager
1 year
2 to 3 years
3 years and over
4. According to your observation, what proportion of your customers use
smartphones?
More than 90% are smartphone users
About 80% to 90%
About 70% to 79%
Below 70%
5. How many of these smartphone users customers use smartphone apps?
Most of them
About half
Hard to answer
What is about the proportion of take-away coffee sales to the whole
coffee sales?
5% -10%
11% -16%
17% -22 %
23%-30%
more than 30%
Do you think take-away coffee requirements will keep increasing in
future years?
According to your experience, when customers
purchase take-away coffee, which of the following aspects do they consider more
important (multiple choices)?
Price
Convenience
Quality
Service
Brand
In you opinion, what is the proposition of purchasing through
smartphones in smartphone users?
More than 80%
About 70% to 80%
About 60% to 70%
About 50% to 60%
Below 50%
Do you agree that smartphones with wireless
network can be an effective tool for marketing?
Mobile wireless marketing have become popular
in current business area, do you agree that this advanced marketing can bring
benefits to coffee shops?
Yes, I agree
No, I do not agree
Do you agree the statement that “the population
of smartphone can help coffee shops to expand their marketing
strategies(eg.promotion and sales channel through mobile wireless platform”?
Yes, I agree
No, I do not agree
I don’t know
In your opinion, which of the following can be
most effective in making use of smartphone with mobile wireless for your coffee
shop?
Market research (such as getting customers’ opinions)
Promotion (making advertisements, sending promotional information, etc)
Reducing marketing cost
Adding sales channel (customers can use their smartphone to order coffee, if possible)
If there is a smartphone app that can enable
customer to order take-away coffee, do you think it can be helpful to increase
your coffee sales?
Absolutely will, it adds the sales channel
Very probably will, it adds the sales channel
Hard to answer
What specific functions and services do you want the take-away coffee
order app have, please write down