| Strongly disagree | Disagree | Not sure | Agree | Strongly agree | |
| 1. non-judgmental attitudes (no prejudice or stereotype) | |||||
| 2. open-mindedness and share ability ( open mind to your culture) | |||||
| 3. intercultural communication willingness (will to actively communicate with you) | |||||
| 4. service awareness (actively provide tour guide service) | |||||
| 5. professional knowledge of tourism | |||||
| 6. understanding the cultural differences | |||||
| 7. respect the cultural differences | |||||
| 8. linguistic competence (pronunciation, grammar, listening, expression and pragmatic) | |||||
| 9. nonverbal communication ability (dressing, gesture, body language, distance of space) | |||||
| 10. communication skills | |||||
| 11. communicative competence |
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