What is your age
18 to 24
25 to 34
35 to 44
45 to 54
What is your education, which level you are study?
postgraduate
undergraduate
How often have you bought luxury brand cosmetics in the past 3 months?
0 time
1-2 times
3-5 times
More than 5 times
Choose your decision making to buy luxury brand cosmetics.( you can choosemore than one)
Price
Perfectionism
Brand Consciousness
Novelty/Fashion Consciousness
Habitual/ Brand Loyal
Recreational Shopping Consciousness
Impulsive/Careless
Confused by over choice
What do you expect from luxury brand cosmetics?
Others
Price
Quality
Brand
How did you konw Dior cosmetics?
Internet
Social sites
Commercials
Magazine
Other
Are you prefer luxury brand cosmetics?
Which factor influence you when you choose luxury brand cosmetics?
By yourself
Ads
Recommend
Promotion
Why you buy luxury brand cosmetics?
Needs
Importance
Interest
Values
How much your monthly income?
Under 1000 Ponds
1000 Ponds-2000 Ponds
3000 Ponds-4000 Ponds
More than 4000 Ponds
The importance of luxury brand cosmetics for you.
Must have
Need have
Should have
Don't need to
When you buying an luxury brand cosmetics, which of the following factors is most important to you, please ranking these factors from most important to least important.
Brand culture
Quality
Brand Reputation
After sale service
The quality of service
Price