When
were you born?(你是多久出生的?)
60s (1960-1969)
70s (1970-1979)
80s (1980-1989)
90s (1990-1999)
What
is your monthly salary (RMB)?(你的月收入是多少?)
Less 2,000(低于2000)
2,001-4,000(2000~4000)
4,001-6,000(4001~6000)
More 6,001(多于2000)
Where
do you live now?(你在什么地方生活?)
The eastern China(中国东部)
The western China(中国西部)
The South China(中国南部)
The Nouth China(中国北部)
Do
you think sales promotion is the main influence for your shopping?(你认为促销是影响你购物的主要因素么?)
Yes(是)
No(不是)
Indifferent (无所谓)
Do you know
Haier brand?(你知道海尔品牌吗)
I know(知道)
I don’t know(不知道)
Do you
know Haier electric products ?(你知道海尔的电子产品吗)
I know(知道)
I don’t know(不知道)
If you
need to buy an electronic product now, will you choose the Haier brand?(如果你现在需要买电子产品,你是否会选择海尔的品牌)
If
Haier will produce new electronic products, what new feature would you like?(如果海尔生产新的电子产品,你希望有什么新特点)
Enhance the quality of the products(增加产品的质量)
Strengthen the after-sale service(加强售后服务)
Equitable price(普遍的价格)
Which
aspects of electronic products cannot satisfied you?(你觉得电子产品哪一方面不能满足你)
Quality(质量)
Price(价格)
After-sales service(售后服务)
Product appearance(产品外观)
Function(功能)
What
are the key factors influencing your choice of Haier or other brands? Multiple choices(什么是影响你选择海尔品牌的关键因素(多选题))
Function(功能)
Price(价格)
After-sales service(售后服务)
Quality(质量)
Brand awareness(品牌意识)
Whether
promotions can increase your desire to purchase?(你认为促销会增加你的购买欲么)
What
kinds of promotion will you favour?(哪一种促销类型是你喜欢的)
Discount(折扣)
Present(礼品)
Voucher(优惠卷)