Lobster Survey

We are students who are enrolled in the CapeBreton University Masters of Business Administration Program. We are conductingthis survey as part of a project component for our marketing class.The purpose of this survey is to gather informationabout people’s purchasing behavior of lobsters in Cape Breton as well as to understandthe barriers of entering the local market. Data from this survey will be usedto design an informational and educational event for students.We randomly choose our participants. This is toensure that we are able to get accurate data from all the questionnaire. Thankyou for your cooperation. Your responses will be confidential. All responseswill be compiled and analyzed as a group; they won’t be identified by individual.“If you have anyquestions that have not been answered satisfactorily by the researchers namedabove, please contact the Chair of the Research Ethics Board at Cape BretonUniversity, Maureen Finlayson, at (902)563-1339 oremail maureen_finlayson@cbu.ca”
Do you like to eat lobsters?
Yes
No
Are you aware that Cape Breton has the top-quality lobsters?
Yes
No
Have you eaten lobsters in restaurants before?
Yes, the restaurant is
No
Have you ever bought and cooked lobsters at home?
Yes
No, why not?
What is the main reason that motivates you to purchase lobsters?
On sale
For special occasion
Lobster season
Other
What difficulties do you have in purchasing lobsters?  Check all that apply.
Long distance to buy
Too expensive to buy
No idea how to cook
No idea where to buy
Do you like any other seafood?  Check all that apply.
Fish
Crab
Shrimp
Squid
Other
Where do you most often buy lobsters?
Supermarket
Privately-owned seafood shop
Other place
How often do you BUY lobsters?
Weekly
Monthly
Just in lobster season
Yearly
Have you bought lobsters this past summer?
Yes I have.
No, I have not
What are the factors that affect you BUYING lobsters? Check all that apply.
Convenience
Quality
Price
Other factors
What means of transportation do you use to buy lobsters?
Private car
Bus
Driven by friends or families
 What would most motivate you to purchase lobsters?  Select the main reason.
Cheaper price
Size
Freshness
Reputation of the selling place
Where do you get sales information about lobsters?
Newspaper
Friends and families
Ads and posters
Other
Have you generally been satisfied with quality of the lobsters you bought in the past?
Yes
No

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