Dear you,
Greetings. I am a graduate student who is doing a research about Nike advertisements on Facebook. I do wish you can do me a favor to take a survey for this research. This is a small survey which may only takes you 2-3 minutes. I am approaching the Facebook users who are basketball fans. Your response will be very important for me. I need more than 300 respondents for this but only collects less than 50 at this moment. You do not need worry about your privacy cause its totally anonymous! I believe you can do it and help me out! Your help will be highly appreciated. I trust you! Thanks so much!
By clicking “Yes,” I agree to participate in this study.
2. In the last week, do you have the following behaviors on the Nikebasketball Facebook Page?
(Multiple Answer)
a. Browsing the posts of Nikebasketball on its Facebook Timeline.
b. "Liking" the posts of Nikebasketball on its Facebook Timeline.
c. "Sharing" the posts of Nikebasketball on its Facebook Timeline.
d. "Commenting" on the posts of Nikebasketball on its Facebook Timeline.
Now please indicate your attitude or perception of the Nikebasketball advertisements on
Facebook Timeline.
3. Rate your perceptions of product information provided by Nikebasketball advertisement on its Facebook Timeline.
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. Nikebasketball ads on Facebook are convenient sources of product information. | | | | | | | |
| b. Nikebasketball ads on Facebook make product information immediately accessible. | | | | | | | |
| c. Nikebasketball ads on Facebook inform me about the latest products and information available on the market. | | | | | | | |
| d. Nikebasketball ads on Facebook help me get special product price news. | | | | | | | |
4. How entertaining are Nikebasketball advertisements on Facebook?
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. Nikebasketball ads on Facebook help me to know which products will reflect my unique personality. | | | | | | | |
| b. I take pleasure in thinking about what I see, hear or read in Nikebasketball ads on Facebook. | | | | | | | |
| c. Nikebasketball ads on Facebook are more interesting than the content of other media. | | | | | | | |
| d. Nikebasketball ads on Facebook tell me what people who share my lifestyle will buy and use. | | | | | | | |
| e. From Nikebasketball ads on Facebook, I learn about fashions and what to buy to impress others. | | | | | | | |
5. How irritating are Nikebasketball advertisements on Facebook?
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. Nikebasketball ads on Facebook are confusing. | | | | | | | |
| b. Nikebasketball ads on Facebook are annoying. | | | | | | | |
| c. Nikebasketball ads on Facebook are deceptive. | | | | | | | |
In the following, please indicate your level of identification with athletes endorsers on Nikebasketball advertisements as well as your identification with basketball overall.
6. Indicate your identification with those athletes endorsers on Nikebasketball advertisements shown on Facebook.
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. I follow the Facebook page of Nikebasketball because I am a big fan of Nikebasketball's endorsers. | | | | | | | |
| b. I identify with these athlete endorsers of Nikebasketball. | | | | | | | |
| c. I am a big fan of these athlete endorsers of Nikebasketball. | | | | | | | |
7. How strongly do you identify with basketball?
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. I consider myself a basketball fan. | | | | | | | |
| b. Being a fan of basketball is very important to me. | | | | | | | |
| c. Basketball is my favorite sport. | | | | | | | |
| d. I am a basketball fan at all levels of play. | | | | | | | |
8. How do you feel about the endorsers and the products they represent?
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat agree | Agree | Strongly Agree |
| a. The Nike and the athletes fit together well. | | | | | | | |
| b. There are logical connections between Nike and these endorsed athletes. | | | | | | | |
| c. It makes sense to me that Nike sponsors these athletes. | | | | | | | |
In the following, please tell us your opinion about your eWOM (Electronic Word of Mouth) engagement on Nikebasketball Facebook page.
9. Rate your opinion seeking on Facebook.
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat agree | Agree | Strongly Agree |
| a. When I consider new products of Nikebasketball, I ask my friends on Facebook for advice. | | | | | | | |
| b. I like to get my Facebook contacts' opinions before buying new products of Nikebasketball. | | | | | | | |
| c. I feel more comfortable choosing Nikebasketball products when I have gotten my contacts’ or other Facebook users' opinion on those products. | | | | | | | |
10. Rate your opinion giving on Facebook.
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. I often persuade my contacts on Facebook to buy Nikebasketball products that I like. | | | | | | | |
| b. My contacts on Facebook pick their Nikebasketball products based on what I have told them. | | | | | | | |
| c. On Facebook, I often influence my contacts’ opinions about Nikebasketball products. | | | | | | | |
11. Rate your opinion passing on Facebook?
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. When I receive product-related information or opinion on Nikebasketball from my contacts on Facebook, I will pass along to my other contacts on Facebook. | | | | | | | |
| b. On Facebook, I like to pass along interesting information about Nikebasketball products from my contact list. | | | | | | | |
| c. I tend to pass along my contacts’ positive reviews of Nikebasketball products to other contacts on Facebook. | | | | | | | |
Indicate your level of brand loyalty and purchase intention of Nikebasketball products.
12. Rate your brand loyalty with Nikebasketball.
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. I consider myself to be loyal to the Nikebasketball products. | | | | | | | |
| b. If Nike products I wish to buy are not available at one store, I would buy the same brand from other stores. | | | | | | | |
| c. I am willing to pay more for my Nike products. | | | | | | | |
13. Rate your purchase intention for Nikebasketball product.
| | Strongly Disagree | Disagree | Somewhat Disagree | Undecided | Somewhat Agree | Agree | Strongly Agree |
| a. I am likely to purchase the Nikebasketball products advertised on its Facebook Timeline. | | | | | | | |
| b. I would probably purchase the Nikebasketball products advertised on its Facebook Timeline. | | | | | | | |
| c. I would considering purchase the Nikebasketball products advertised on its Facebook Timeline. | | | | | | | |
15. Indicate your gender?
16. What is your nationality?
USA
Britain
Mexico
German
South Korea
China
Philippines
Indonesia
Other countries