QuestionnaireSurvey on Magnuts

Thank you very much for participating in this survey. The objective of this survey is to understand your perceptions and attitude towards a new product Magnuts. Please be assured that the data obtained from this survey will treated in the most professional manner. 

 

Instruction: Please read the description of a new product below and then answer the questions that follow. Keep in mind that there are no right or wrong answers. What we are interested in is your true feeling about the new product. 

 

 

Brief introduction                                   

Magnuts is an intelligent appliance for fridge. Once it is attached on the fridge just like a fridge magnet, it can automatically recognize and keep a record of the food that people put in or take from the fridge through its built-in scanner. And with the Magnuts APP, all of the record can be updated to the cellphone.

 

Magnuts provides majorly three kinds of function to customers:

 

Tracking shelf life of food                     

For the food with bar code (usually brought from the supermarket), Magnuts can read the food name and shelf life by decoding the bar code and matching the information in its terminal database. After that, Magnuts would automatically update the information to the APP. For the food without bar code, customers can input the information by themselves. Magnuts then would track the shelf life in real time and see whether the food is consumed before the expire date. If not, Magnuts would automatically remind the customers through the APP so customers can avoid eating expired food and wasting.

 

Nutrition management                          

In Magnuts terminal database, there are nutrition files building based on food category and containing nutrition information such as the amount of energy, protein and fat per unit in a specific kind of food (usually raw materials). When customers put the food in the fridge, Magnuts would automatically match the food name with the nutrition files in the database, then provides the food nutrition information in the APP. By accumulating the frequency and amount of each kind of nutrition recorded in each month, Magnuts provide customers an important measure of balanced diet. 

 

Shopping recommendation                   

Each customer would have his/her own account with personal information and health goal. Based on the health goal and customer’s actual food consumption record, Magnuts would regularly recommend some healthy meal plan to the customer in order to help him/her reach the goal. For example, for a women who want to reduce weight, Magnuts would pay special attention to the energy and fat of food in her fridge and recommend some food with low fat and high fiber to her. Also, by checking the food record in fridge through Magnuts APP anytime and anywhere, customers can do daily shopping more efficiently.

 

How it works:                                         

In the whole using process, customers only need to do two things:

 

1. Turn the bar code a little bit closer to Magnets when putting food in or taking food out of the fridge.

 

2. Turn on the Wifi of cellphone. 

 

Benefits:                                                 

 

Easy to use

Just like the scanning process in the cashier of supermarket, each product can be recognized in second. And with all information receiving, pushing and analyzing automatically, there is no extra action for customers to take in order to enjoy the considerate service from Magnuts.

 

Competitive price

While the cheapest smart fridge available in the market so far costs more than 500 USD, Magnuts can provide some intelligent functions for the traditional fridges in the price of 25 USD. In this way, customers can save money and time of buying a new fridge.

 

Professional 

Magnuts is designed especially for people who want to eat healthy but is too busy to manage the daily diet. With real-time record and professional analysis system, Magnuts provide customers an easier and proper way to stay healthy.

 

Price:                                                 

The price for Magnuts would be around 25 USD, the service life of that is 10 years.

Magnuts APP as well as all of its update versions in the future would be free for all customers.

 

Distribution:                                     

Magnuts would be available both online and offline.

Customers can buy it from the TMall online store or from certain supermarket and home electronics chain store.

Magnuts APP would be available on Apple Store. 

Please state your degree of agreement or disagreement with the following statements about Magnuts.
1.Magnuts is very easy to use. ★ ★ ★ ★ ★ ★ ★
2.The function of tracking shelf life of food in Magnuts is very useful. ★ ★ ★ ★ ★ ★ ★
3.The function of diet and nutrition management in Magnuts is very useful. ★ ★ ★ ★ ★ ★ ★
4.The function of shopping recommendation in Magnuts is very useful. ★ ★ ★ ★ ★ ★ ★
5.The functions of Magnuts are comprehensive. ★ ★ ★ ★ ★ ★ ★
6.Magnuts applianceis very well designed. ★ ★ ★ ★ ★ ★ ★
7.Magnuts APP is very well designed. ★ ★ ★ ★ ★ ★ ★
8.The technique in Magnuts is very innovative. ★ ★ ★ ★ ★ ★ ★
9.The idea of healthy diet in Magnuts is very attractive. ★ ★ ★ ★ ★ ★ ★
10.The price of Magnuts appliance is very reasonable. ★ ★ ★ ★ ★ ★ ★
11.The price of Magnuts cellphone application is very reasonable. ★ ★ ★ ★ ★ ★ ★
12. It is very convenient to buy Magnuts online. ★ ★ ★ ★ ★ ★ ★
13. It is very convenient to buy Magnuts offline. ★ ★ ★ ★ ★ ★ ★
14.My family supports me to buy Magnuts. ★ ★ ★ ★ ★ ★ ★
15.My friends and colleagues support me to buy Magnuts. ★ ★ ★ ★ ★ ★ ★
16.Overall, I like Magnuts very much. ★ ★ ★ ★ ★ ★ ★
17.It is very likely that I will buy Magnuts for my own use ★ ★ ★ ★ ★ ★ ★
18.It is very likely that I will buy Magnuts as a gift to my friends. ★ ★ ★ ★ ★ ★ ★
In this section, we would like to know something about you. 
(Since we will select 40 respondents to take part in our coming product test, please leave us your real contact information.)
Your name (or  nickname):
    ____________
Your gender:
Male
Female
Your phone number(or email):
    ____________
Your age:
17 or below
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or above
Marital status:
Single
Marriedwithout child
Marriedwith child (children)
Separated/divorced/widowed
Monthly income (e.g., salary, allowance)
2000 USD or below
2001 to 5000 USD
5001 to 8000 USD
8001 to 12000 USD
12001 to 20000 USD
20000 USD or above

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