What industry does your enterprise belong to? (Enterprise profile)
Food industry
Clothing industry
Medicine industry
Metal manufacturing
Handicrafts industry
Equipment manufacturing
Chemical engineering manufacturing industry
Rubber or plastic product industry
Ordinaryly Machinery Manufacturing
Electronic manufacturing
Others
Your enterprise economic nature is (Enterprise profile)
State-owned enterprise
Collectively-owned enterprise
Joint-equity cooperative enterprise
Limited liability company
Privateenterprise
Foreign-ownedenterprise
Chinese-foreignjointventure
Other economic nature enterprises
Perceived benefits of e-commerce adoption. (The behavior attitude factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| E-commerce can increase customers. | | | | | |
| E-commerce can increase sales. | | | | | |
| E-commerce can reduce transaction cost. | | | | | |
| E-commerce can bring economic effectiveness. | | | | | |
| E-commerce can improveinformation level. | | | | | |
Perceived ease of use of e-commerce adoption. (The behavior attitude factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| You are relatively familiar with IT and e-commerce technology. | | | | | |
| The relevant technology of e-commerce has been relatively mature. | | | | | |
| Your enterprise has had e-commerce technology talents. | | | | | |
| The network marketing is difficult. | | | | | |
| Electronic procurement is difficult. | | | | | |
Perceived risk of e-commerce adoption. (The behavior attitude factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| There is the credit risk in e-commerce. | | | | | |
| There is the payment risk in e-commerce. | | | | | |
| There is technical risk in e-commerce. | | | | | |
| There is management risk in e-commerce. | | | | | |
Other factors of e-commerce adoption. (The behavior attitude factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| The industry of your enterprise is suitable to adopt e-commerce. | | | | | |
| The product of your enterprise is suitable to adopt e-commerce. | | | | | |
| The area of your enterprise is suitable to adopt e-commerce. | | | | | |
The pressure from competitors. (Subjective norm factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| Many competitors are using e-commerce in the industry | | | | | |
| The trend that competitors use e-commerce is obvious. | | | | | |
| There are many competitors that have already successfully implemented e-commerce in the industry. | | | | | |
| The implementation of e-commerce creates obvious competitive advantages for competitors. | | | | | |
The pressure from suppliers. (Subjective norm factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| Many suppliers of our enterprise are using e-commerce. | | | | | |
| The trend that competitors use e-commerce is obvious. | | | | | |
| Suppliers who are using e-commerce also have requirements to partners in transaction. | | | | | |
The pressure from customers. (Subjective norm factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| There is a large number of online order from customers. | | | | | |
| The trend of online order from customers is obvious. | | | | | |
| The customer number that requires for online trading increased. | | | | | |
Support environment. (Subjective norm factor of e-commerce adoption)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| Governments highly support SMEs to adopt e-commerce. | | | | | |
| There are relatively complete e-commerce laws and regulations. | | | | | |
| The current e-commerce credit system is relatively perfect. | | | | | |
| The current e-commerce trade is safe. | | | | | |
| The logistic supply system is relatively perfect. | | | | | |
Top management support. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Very good | Good | Neither good nor bad | Bad | Very bad |
| The situation that your enterprise arrange someone to work on e-commerce. | | | | | |
| The situation that your enterprise set up network and relevant technical measures of e-commerce security system | | | | | |
Enterprise size. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Very large(￥400 million) | Large(￥300 million) | Neither large nor small（￥300 million） | Small（￥100 million） | Very small（￥100 million） |
| Your enterprise asset size | | | | | |
Enterprise size. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Too much(1000) | More(500) | Neither more nor less(300) | Less(100) | Very little(100) |
| Staff number | | | | | |
Enterprise size. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Very large(￥100 million) | Large(￥50 million) | Neither large nor small(￥30 million) | Small(￥10 million) | Very small(￥10 million) |
| Your enterprise annual sales | | | | | |
The scale of investment in e-commerce. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Very agree | Agree | Neither agree nor disagree | Disagree | Very disagree |
| Your enterprise invested too much in the hardware of e-commerce. | | | | | |
| Your enterprise invested too much in the software of e-commerce. | | | | | |
| Your enterprise invested too much in the human resources of e-commerce. | | | | | |
The information level of your enterprise. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Very perfect | Perfect | Neither perfect nor imperfect | imperfect | Very imperfect |
| The construction of your intranet | | | | | |
The information level of your enterprise. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Very high | High | Neither high nor low | Low | Very low |
| The use ratio of internet of your enterprise | | | | | |
The stategic planning. (The factor of perceived behavior control while SME adopting e-commerce.)
| | Very high(Online business transactions) | High(Online information consultation and technical support) | Neither high nor low(Communication) | Low(Advertisement and promotion) | Very low(No plan) |
| E-commerce positioning of your enterprise | | | | | |
Behavior intention. (SME behavior intention of e-commerce adoption)
| | Very strong | Strong | Just so so | Not very strong | Not strong at all |
| The intention of your enterprise to develop e-commerce activities | | | | | |
| The intention of your enterprise to recruit special e-commerce talents | | | | | |
| The intentionto adopt e-commerceof your enterprise when the peer enterprise failed in e-commerce adoption | | | | | |