Questionnaire on Hotel Guest Room Marketing

Dear madam/sir:

   We aresophomores majoring in hospitality management from International HospitalityManagement School, Sanya College. Thanks for  you that  you can spare your  time to cooperatewith our investigation.  Please accordingto your idea truthfully fill in the following questions, the questionnaireanonymously  or not released,Our research data will be used instudies only. We promise to maintain the confidentiality ofthe information provided by you. Thank you for your cooperation!
Your gender is( )
Male
Female
Your age is(
Under 20 years old
20-40 years old
40-60 years old
Above 60 years old
The occupation type you are engaged in is()
Teacher
White Collar
Staffer
Civil Servant
retiree
Others:
Your monthly income is(  )
Less than 2000 yuan
2000-4000 yuan
4000-6000 yuan
More than 6000 yuan
Your general travel purpose is( )
Business travel
Leisure tourism
Visitingrelatives and friends
Company conferences or exhibitions
Personaltravel
Others:
The prime consideration for you to choose a hotel is(  )
Price
Brand
Service quality
Livingenvironment
Sanitary conditions of theguest room
Safety problem
Others:
When you are out, which type of hotels do you tend to choose?(
Star hotels
Holiday Villa
Economy hotels
Temporary small hotels
Ordinary Hostel
Others:
When you are out, which accommodation price do you think is generally acceptable for one night?(  )
100-300 yuan
300-500 yuan
500-800 yuan
More than 800 yuan
When selecting hotels, which way do you tend to choose?(  )
Recommendation of friends Friend
Reputation of the hotel
Online search
Enquiring by dialing 114
Search by oneself
Others:
 Which kind of decoration style of hotel guest room do you prefer?(  ) 
Retro style
French romantic style
Elegantand luxury
Simple and comfortable
Others:
When you check in, which kind of service do you hope the most from the hotel?(
Airport pickup / deliveryservice
Entertainmentand fitness services
Laundry service
Business ticket service
Indoorbuffet culinary services
What kind of feeling do you expect the hotel you stay to provide you with?(
A temporary place to live
The warmth of home
Revealing the identityand status
Meeting individual needs
Others:
Which way do you prefer to book a accommodation place?(  )   
Online reservation
Telephone reservation
Making reservations fromthe hotel front desk
Asking someone else to makea reservation for me
Others:
When choosing hotels, which kind of preferential way is more acceptable to you?( )
A discount of room rates
Delay-stay discount by sendinga night for two nights
Granting credits, e.g. you canenjoy a membership discount when you live in the hotel for a certain number oftimes
Free hotel gifts or local specialties
Free breakfast
Others:
When you find a hotel of word of mouth, are you going to recommend it to your friends?( )
Must
Maybe
Never thought of
No
If you have more good ideas or opinions, would you please tell us? 
    ____________

 

 

                          Thank you for your cooperation!                          

                         International Hospitality Management School, Sanya College

                        Dashen group, class three of 2013 hospitality management major

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