How much is your average cost of living each month?
less than ￥500
￥500—￥1000
￥1000—￥1500
more than ￥1500
How much money do you spend on online shopping on average each month?
less than ￥50
￥50—￥100
￥100—200
￥200—￥400
more than ￥400
How often do you visit shopping websites?
everyday
about 6 times a week
about 3 times a week
less than once a week
Which aspect of shopping online do you think attract you most?
lower price
more choices of goods
convenient and receiving things without goingout
other aspects
Which types of goods do you buy most frequently (choose three at most)?
clothing accessory
shoes luggage
sports outdoors
electronics digital
beauty personal care
household items
grocery alcohol
books lab supplies
others
Which shopping websites do you use more frequently (choose three at most)?
TAOBAO website
Jingdong
Dangdang
amazon
Vip.com
JUMEI
LeFeng
1 the store
Suning
official websites
others
How do you prefer to get the information of the goods that you want to buy?
observing the pictures and description carefully
checking sales records and evalution
consulting sellers
D. others
Which aspect do you focus most attention on when shopping online?
prices
reputation of sellers
whether convenient to receive express package
mode of payment
after-sales service
others
How do you evaluate all the goods you have bought on-line?
completely satisfied
mainly satisfied
a little bit ofsatisfaction
not satisfied at all
How much money did you spend on the Singles’ Day?
0
less than ￥50
￥50—100
￥100—￥200
more than ￥200
Do you regret buying those goods on the Singles’ Day?
not at all
a little bit of regret
regret most
all regret