A survey about Tesco Diversification Strategy

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What has been the main reason for you to shop at Tesco?
Price
Range of products
Clubcard/Loyalty
Service
What is the main reason do you believe for Tesco to be the biggest retailer in the UK?
Customer Service
Store Location
Customer Loyalty
Range of Products
Which do you consider as Tesco's main factor of growth?
Clubcard
Introduction of new stores
Provision of full product range
Introduction of online shopping
Do  you believe Tesco can create a new diversification strategy to obtain a greater market growth?
Yes
No
Not sure
Do you believe Tesco is the market leader when it comes to new diversification strategies?
Yes
No
Not sure
What do you believe Tesco is best known for selling?
Groceries
Clothing
Non Food
Electrical and Entertainment
Petrol
Do you believe Tesco Growth is becoming a problem, is the company becoming too big?
Yes
No
Not sure

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