What is your age bracket?
Under 18
18-30
31-40
41-50
51-60
Above 60
Where do you live?
City ____________
State ____________
Just approximately, which income category best describes your total annual income?
Under $20,000
$20,000-$30,000
$30,000-$50,000
$50,000-$100,000
Above $100,000
Education Background
High School
Bachelor
Mater
PHD
Not Above
What is the acceptable price for one scoop of ice cream?
Below $3
$3-$4
$4-$5
$5-$6
Above $6
How much would you usually spend on ice-cream shop for ice cream per month?
Below $30
$31-$50
$51-$70
$71-$100
Above $100
How frequently do you enjoy ice-cream?
Everyday
Once per two or three days
Once a week
Not sure
Never
When you want ice-cream, what is your first choice?
Ice Cream shop
Retail Store
Fast-food restaurant
Supermarket
Other
How often do you enjoy ice-cream in store?
Weekly
Monthly
1-3 month
More than 3 months
Not sure
What are the major factors you consider for choosing an ice-cream brand?(No more than three)
Price
Service quality
Reputation
Experience
Cleanliness
Product Variety
Value
Health Concern
Product ingredients
Shop location
Others
Do you have specific concerns about foods?
Vegan
Paleo
Dairy restricted
Non-processed foods
Non-Dairy
Do you have any preferred ice cream brands？
Sweet Rose Creamery
Baskin Robbin
Haagen-Dazs
Cold Stone
Others
No preference
Do you know what is non-dairy organic ice-cream?
Would you like to pay more for non dairy organic ice cream?
Yes
No
I don't eat ice-cream