How many years have you been a Tesco customer? 在Tesco购物几年了
How often do you shop at Tesco? 一周去Tesco几次
Why do you shop at Tesco? 你为什么在Tesco买东西
Convenient 方便
A large range of products 东西多
Good quality of products 质量好
Good customer services 服务好
Proper price 价格不错
Receive vouchers via emails 收到优惠券
others
Are you a Tesco Clubcard holder? 你有Tesco会员卡吗
How many years have you used Clubcard？ 你用会员卡多少年了
Do you scan Clubcard when you shop at Tesco? 你买东西时会刷会员卡吗
How do you benefit from Clubcard?(Tick all applicable) 你享用过会员卡的哪些优惠措施（多选）
Clubcard boost
Clubcard fuel saver
Coupons
Christmas saver
Tesco loves baby club
Competition winners
Scan as you shop
Others
How do you think of the returns from Clubcard, rate on the scale of 1 to 5 你认为会员卡的优惠措施怎么样
1 Bad
2 Could be better
3 Just so-so
4 Satisfactory
5 Excellent
Do you agree Clubcard make you shop at Tesco more often?
Do you want to get a Clubcard when you know the following benefits from clubcard, and which do you want to have a try?
Yes
No
Clubcard boost
Clubcard fuel saver
Coupons
Christmas saver
Tesco loves baby club
Competition winners
Scan as you shop
Others
Which aspect do you think Tesco should improve?
Quality
Price
Service
Range of products
Benefits from Clubcard
Others
Your suggestions on how to improve Tesco will be of great value
I would like to conduct face-to-face interview to discuss issues arising from the questionnaire. Would you be willing to participate?
Thank you very much for participating in my research on "Tesco & Clubcard", if you have any question, please be free to contact me.
Shan Qiu
University of Hull
Email： S.Qiu@2013.hull.ac.uk
If yes, please write down your name and contact information so that I can contact you in the future.
Name ____________
Tel/email ____________