Honest and Dishonest Store

This questionnaire aimsat understanding customers’ behaviors and attitudes related to some stores thatthey may consider as honest or dishonest. This questionnaire is anonymous andall the information you will provide to us will remain confidential. Please answerthe questions as sincerely as possible. There are no good or bad answers.Now,thanks to consider a store that you have been to and that you consider ashonest or dishonest.    
Now, thanks to consider a store that you have been to and that you consider as honest or dishonest. Thanks to give the name of this store: 
    ____________
For you, this store is: 
Honest
Dishonest
For each proposition, circle, on a scale ranging from 1 (totally disagree) to 5 (totally agree), the number that best corresponds to your choices. Only one answer is possible for each proposition.
请打分1
H1 I think this store is reliable ★ ★ ★ ★ ★
H2 I perceive this store as trustworthy ★ ★ ★ ★ ★
H3 When leaving this store, I would recheck the bill ★ ★ ★ ★ ★
H4 When considering this store, I would rather check for alternatives ★ ★ ★ ★ ★
H5 In this store, they try to fool customers ★ ★ ★ ★ ★
H6 In this store, they do things in transparency ★ ★ ★ ★ ★
H7 The people in this store are liars ★ ★ ★ ★ ★
E1 This store is just ★ ★ ★ ★ ★
E2 This store is acceptable ★ ★ ★ ★ ★
E3 This store is fair ★ ★ ★ ★ ★
E4 This store is morally right ★ ★ ★ ★ ★
QP1 In this store, the products appear to be of good quality. ★ ★ ★ ★ ★
QP2 In this store, the products appear to be durable. ★ ★ ★ ★ ★
QP3 In this store, the products appear to be reliable. ★ ★ ★ ★ ★
QP4 In this store, the products appear to be dependable. ★ ★ ★ ★ ★
QP5 My image of the store is good. ★ ★ ★ ★ ★
QP6 I view the brand store name positively. ★ ★ ★ ★ ★
QP7 The workmanship on their products would be good. ★ ★ ★ ★ ★
QP8 I would be certain that their products will perform satisfactorily ★ ★ ★ ★ ★
AP1 The prices in this store are extremely expensive ★ ★ ★ ★ ★
AP2 In this store, it hurts a lot to pay ★ ★ ★ ★ ★
AP3 The prices in this store are very high cost ★ ★ ★ ★ ★
BE1 The employees in this store act as if they value you as a customer. ★ ★ ★ ★ ★
BE2 The employees in this store can be relied upon to give honest advice even if they won't make a sale. ★ ★ ★ ★ ★
BE3 The employees in this store treat you with respect. ★ ★ ★ ★ ★
ATA1 We can depend on getting the truth in most of this store's advertising. ★ ★ ★ ★ ★
ATA2 Their advertising’s aim is to inform the consumer. ★ ★ ★ ★ ★
ATA3 I believe their advertising is informative. ★ ★ ★ ★ ★
ATA4 Their advertising campaigns are generally truthful. ★ ★ ★ ★ ★
ATA5 Their advertising is a reliable source of information on the quality and performance of products. ★ ★ ★ ★ ★
ATA6 Their advertising is truth well told. ★ ★ ★ ★ ★
ATA7 In general, their advertising presents a true picture of the products being advertised. ★ ★ ★ ★ ★
ATA8 I feel I've been accurately informed after viewing most of their advertisements. ★ ★ ★ ★ ★
TIS1 This store cannot be trusted at times. ★ ★ ★ ★ ★
TIS2 This store is perfectly honest and truthful. ★ ★ ★ ★ ★
TIS3 This store can be trusted completely. ★ ★ ★ ★ ★
TIS4 This store can be counted on to do what is right. ★ ★ ★ ★ ★
TIS5 This store is always faithful. ★ ★ ★ ★ ★
TIS6 This store is like someone that I have great confidence in. ★ ★ ★ ★ ★
TIS7 This store has high integrity. ★ ★ ★ ★ ★
B1 Boycotting this store would be useful ★ ★ ★ ★ ★
B2 Boycotting this store would be beneficial ★ ★ ★ ★ ★
B3 Boycotting this store would be fair ★ ★ ★ ★ ★
B4 Boycotting this store would be good ★ ★ ★ ★ ★
B5 Boycotting this store would be reasonable ★ ★ ★ ★ ★
B6 Boycotting this store would be desirable ★ ★ ★ ★ ★
WOM 1 I would say positive things about the store to other people. ★ ★ ★ ★ ★
WOM2 I would recommend this store to someone who seeks my advice. ★ ★ ★ ★ ★
WOM3 I would encourage friends and relatives to do business with this store. ★ ★ ★ ★ ★
WOM4 I would recommend this store to others ★ ★ ★ ★ ★
WOM5 I will not encourage friends to go to this store. ★ ★ ★ ★ ★
L1 I consider this store as my first choice when I want to buy something ★ ★ ★ ★ ★
L2 I will go more often to this store in the next few years. ★ ★ ★ ★ ★
L3 I make an effort to use this store for all of my needs ★ ★ ★ ★ ★
L4 I could easily switch from this store to another one. ★ ★ ★ ★ ★
L5 I am a committed shopper at this store. ★ ★ ★ ★ ★
L6 I feel a sense of loyalty to this store. ★ ★ ★ ★ ★
R1 I would likely buy from this same store again ★ ★ ★ ★ ★
R2 I would definitely buy from this same store again ★ ★ ★ ★ ★
R3 I am inclined to buy from this same store again ★ ★ ★ ★ ★
A1 When I think of this store, I feel enraged ★ ★ ★ ★ ★
A2 When I think of this store, I feel angry ★ ★ ★ ★ ★
A3 When I think of this store, I feel mad ★ ★ ★ ★ ★
矩阵行1 ★ ★ ★ ★ ★
D2 I feel displeased with this store ★ ★ ★ ★ ★
D3 I feel discontented with this store ★ ★ ★ ★ ★
CB1 I should complain to the store manager about the service quality ★ ★ ★ ★ ★
CB2 I should ask to the store manager to take care of the store’s problems ★ ★ ★ ★ ★
CB3 I should complain to the to the store manager about the way I was treated ★ ★ ★ ★ ★
CB4 I should discuss the problems with the to the store manager ★ ★ ★ ★ ★
Gender:
Male
Female
Family situation: 
Single
In couple
Divorced
Widow
Other
Age: (years olds)
    ____________
Education level: 
No studies
Primary school
Secondary school
University
Occupation: 
    ____________

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