| 请打分1 | |
| H1 I think this store is reliable | ★ ★ ★ ★ ★ |
| H2 I perceive this store as trustworthy | ★ ★ ★ ★ ★ |
| H3 When leaving this store, I would recheck the bill | ★ ★ ★ ★ ★ |
| H4 When considering this store, I would rather check for alternatives | ★ ★ ★ ★ ★ |
| H5 In this store, they try to fool customers | ★ ★ ★ ★ ★ |
| H6 In this store, they do things in transparency | ★ ★ ★ ★ ★ |
| H7 The people in this store are liars | ★ ★ ★ ★ ★ |
| E1 This store is just | ★ ★ ★ ★ ★ |
| E2 This store is acceptable | ★ ★ ★ ★ ★ |
| E3 This store is fair | ★ ★ ★ ★ ★ |
| E4 This store is morally right | ★ ★ ★ ★ ★ |
| QP1 In this store, the products appear to be of good quality. | ★ ★ ★ ★ ★ |
| QP2 In this store, the products appear to be durable. | ★ ★ ★ ★ ★ |
| QP3 In this store, the products appear to be reliable. | ★ ★ ★ ★ ★ |
| QP4 In this store, the products appear to be dependable. | ★ ★ ★ ★ ★ |
| QP5 My image of the store is good. | ★ ★ ★ ★ ★ |
| QP6 I view the brand store name positively. | ★ ★ ★ ★ ★ |
| QP7 The workmanship on their products would be good. | ★ ★ ★ ★ ★ |
| QP8 I would be certain that their products will perform satisfactorily | ★ ★ ★ ★ ★ |
| AP1 The prices in this store are extremely expensive | ★ ★ ★ ★ ★ |
| AP2 In this store, it hurts a lot to pay | ★ ★ ★ ★ ★ |
| AP3 The prices in this store are very high cost | ★ ★ ★ ★ ★ |
| BE1 The employees in this store act as if they value you as a customer. | ★ ★ ★ ★ ★ |
| BE2 The employees in this store can be relied upon to give honest advice even if they won't make a sale. | ★ ★ ★ ★ ★ |
| BE3 The employees in this store treat you with respect. | ★ ★ ★ ★ ★ |
| ATA1 We can depend on getting the truth in most of this store's advertising. | ★ ★ ★ ★ ★ |
| ATA2 Their advertising’s aim is to inform the consumer. | ★ ★ ★ ★ ★ |
| ATA3 I believe their advertising is informative. | ★ ★ ★ ★ ★ |
| ATA4 Their advertising campaigns are generally truthful. | ★ ★ ★ ★ ★ |
| ATA5 Their advertising is a reliable source of information on the quality and performance of products. | ★ ★ ★ ★ ★ |
| ATA6 Their advertising is truth well told. | ★ ★ ★ ★ ★ |
| ATA7 In general, their advertising presents a true picture of the products being advertised. | ★ ★ ★ ★ ★ |
| ATA8 I feel I've been accurately informed after viewing most of their advertisements. | ★ ★ ★ ★ ★ |
| TIS1 This store cannot be trusted at times. | ★ ★ ★ ★ ★ |
| TIS2 This store is perfectly honest and truthful. | ★ ★ ★ ★ ★ |
| TIS3 This store can be trusted completely. | ★ ★ ★ ★ ★ |
| TIS4 This store can be counted on to do what is right. | ★ ★ ★ ★ ★ |
| TIS5 This store is always faithful. | ★ ★ ★ ★ ★ |
| TIS6 This store is like someone that I have great confidence in. | ★ ★ ★ ★ ★ |
| TIS7 This store has high integrity. | ★ ★ ★ ★ ★ |
| B1 Boycotting this store would be useful | ★ ★ ★ ★ ★ |
| B2 Boycotting this store would be beneficial | ★ ★ ★ ★ ★ |
| B3 Boycotting this store would be fair | ★ ★ ★ ★ ★ |
| B4 Boycotting this store would be good | ★ ★ ★ ★ ★ |
| B5 Boycotting this store would be reasonable | ★ ★ ★ ★ ★ |
| B6 Boycotting this store would be desirable | ★ ★ ★ ★ ★ |
| WOM 1 I would say positive things about the store to other people. | ★ ★ ★ ★ ★ |
| WOM2 I would recommend this store to someone who seeks my advice. | ★ ★ ★ ★ ★ |
| WOM3 I would encourage friends and relatives to do business with this store. | ★ ★ ★ ★ ★ |
| WOM4 I would recommend this store to others | ★ ★ ★ ★ ★ |
| WOM5 I will not encourage friends to go to this store. | ★ ★ ★ ★ ★ |
| L1 I consider this store as my first choice when I want to buy something | ★ ★ ★ ★ ★ |
| L2 I will go more often to this store in the next few years. | ★ ★ ★ ★ ★ |
| L3 I make an effort to use this store for all of my needs | ★ ★ ★ ★ ★ |
| L4 I could easily switch from this store to another one. | ★ ★ ★ ★ ★ |
| L5 I am a committed shopper at this store. | ★ ★ ★ ★ ★ |
| L6 I feel a sense of loyalty to this store. | ★ ★ ★ ★ ★ |
| R1 I would likely buy from this same store again | ★ ★ ★ ★ ★ |
| R2 I would definitely buy from this same store again | ★ ★ ★ ★ ★ |
| R3 I am inclined to buy from this same store again | ★ ★ ★ ★ ★ |
| A1 When I think of this store, I feel enraged | ★ ★ ★ ★ ★ |
| A2 When I think of this store, I feel angry | ★ ★ ★ ★ ★ |
| A3 When I think of this store, I feel mad | ★ ★ ★ ★ ★ |
| 矩阵行1 | ★ ★ ★ ★ ★ |
| D2 I feel displeased with this store | ★ ★ ★ ★ ★ |
| D3 I feel discontented with this store | ★ ★ ★ ★ ★ |
| CB1 I should complain to the store manager about the service quality | ★ ★ ★ ★ ★ |
| CB2 I should ask to the store manager to take care of the store’s problems | ★ ★ ★ ★ ★ |
| CB3 I should complain to the to the store manager about the way I was treated | ★ ★ ★ ★ ★ |
| CB4 I should discuss the problems with the to the store manager | ★ ★ ★ ★ ★ |
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