Hi, really thank you for taking time to participate in this questionnaire! I am WanYing Wu, an undergraduate student from University of Birmingham in Singapore Institute of Management. The following questionnaire is related to my final dissertation which is part of research on " How Online Advertising Affect Consumer Behavior ". Your response will be essential and helpful in my research, and it is conducted under my supervisor Dr. Zhang.
This questionnaire will not take more than 10 minutes to you, and your identity and response collected from this questionnaire will be kept strictly confidential which use for academic purposes only. Finally, I really appreciate your generous contribution!
If you got any question from the research purpose or questionnaire, please feel free to contact me via girlwwy@gmail.com.
2. What is your age range?
A. 18-25 years old
B. 26-35 years old
C. 36-45 years old
D. 46-55 years old
3. What is your current occupation?
A. Full time work
B. Part time work
C. Student
D. Unemployed/ Homemaker
E. Others
4. What is your income range?
A. Less than 1,000 SGD( 4,500 RMB)
B. Among 1,001- 2,000 SGD (4,500-9,000 RMB）
C. Among 2,001- 3,000SGD （9,000-13,500 RMB)
D. Among 3,001- 4,000SGD (13,500-18,000 RMB)
E. More than 4,001 SGD (18,000 RMB）
5. How often do your surf online? (On average)
A. more than 5 hours per day
B. 2-4 hours per day
A. Less than one hour per day
D. Not more than 5 hours per week
6. Have you ever purchased a product before because of its advertisement?
7. How often do you use advertising to help you to make your purchase decisions?
A. Very often
B. Sometimes
C. Seldom
D. None
8. Which types of online advertisement attract you most? (Can choose more than one option)
A. Email
B. Search engine
C. Social media
D. Web banner
E. Streaming video
F. None of them
9. Which types of online advertisement bother you most? (Can choose more than one option)
A. Email
B. Search engine
C. Social media
D. Web banner
E. Streaming video
F. None of them
10. In what way do online advertisements influence you?
A. Have used some of its products or services
B. Only influence when plan for its future purchase
C. There is no influence because of the product or service itself
D. There is no influence because of risk existing
E. Never pay attention to online advertisements
11. How often do you click on or do the further research when you see an online advertisement?
A. Everytime when I get interested on the product or service
B. Not often although the product or service rise my interest
C. Depends on the source of online advertisement
D. Never click on although the product or service raises my interest
12. What characteristics of online advertising change your mind? (Can choose more than one option)
A. Color Scheme
B. Participating Celebrities
C. Better understanding on products
D. Cartoon Character used
E. Layout of the advertisement
F. Slogan/ Melody used
G. Eye-catching visual media
13. Do you find online advertisements are unrealistic and exaggerated?
14. Do you agree that online advertisements are informative?
A. Strongly Agree
B. Somewhat Agree
C. Neutral
D. Somewhat Disagree
E. Strongly Disagree
15. Do you prefer that the online advertisements contain as much product information as it can?(such as choices of color，size, material or price)
16. Do you like the online advertisements for products or services that match your interest as advertisers use internet cookies to track your online habits?
A. I like it as it usually matches my interests
B. Sometimes feel convenient if I really need those advertisements but sometimes not
C. It bother me a lot like it stole my privacy
D. Don’t get any feeling with it
17. In general, how confident do you generally feel using information you see in an online advertisement?
A. Very confident
B. Sometime confident
C. Not at all
D. Depends on the situation
18. How often do you feel offended by online advertisement?
A. Very often
B. Sometimes
C. Seldom
D. None
19. How often have you felt misled by online advertisement in your purchase experience?
A. Very often
B. Sometimes
C. Seldom
D. None
20. How comfortable are you when you use your mobile phone number and address as your personal information to purchase products because of their online advertisements?
A. Very comfortable
B. Sometimes comfortable
C. It doesn’t matter
D. It feels very risky
E. Depends on the situation and past experience
21. What potential risks are you concerned about when you interact online advertisements? (Can choose more than one option)
A. Website safety
B. Click on content not matching the advertisement
C. Invisible sellers
D. Unreliable transaction environment
22. In general, do you agree that you can trust the online advertisements?
A. Strongly Agree
B. Somewhat Agree
C. Neutral
D. Somewhat Disagree
E. Strongly Disagree
23. Do you agree that online advertisements are more convenient compare to the other marketing tools?
A. Strongly Agree
B. Somewhat Agree
C. Neutral
D. Somewhat Disagree
E. Strongly Disagree
24. Do you agree that online advertisements are effective in purchase decision making?
A. Strongly Agree
B. Somewhat Agree
C. Neutral
D. Somewhat Disagree
E. Strongly Disagree
25. Have you ever been recommended the products or services from other because they saw their advertisements online?
26. Do you think the “words of mouth” of purchase experience based on online advertisements are important to you?
A. Yes, sure
B. Not really
C. Sometimes, depend on the situation
D. Not at all
27. Will the past experience of online advertisements affect you a lot in your perception to online advertisement in the future?
A. Yes, sure
B. For the same brand or same product, it will
C. For the same types of online advertising, it will
D. Only for a period
E. Not at all
28. In general, what's your feeling towards to online advertising?
A. Positive
B. Negative
C. Don't get any feeling from it
29. Overall, what's your perception regarding online advertising? (Can choose more than one option)
A. Annoying
B. Distracting
C. All over the place
D. Invasive
E. creepy
G. Persuasive
H. Boring
30. Summarizing your purchase experience based on the online advertisements, are you satisfied with them?
A. Yes, sure
B. Almost
C. Not really
D. Only a few have satisfied me
E. None of them