Brand Equity and Brand-Event Fitness

欢迎参加本次答题, 感谢您的帮助与支持!

 Dear Sir / Madam,

Thank you for visiting the questionnaire. By filling out this 5-10 minute survey, you will help me obtain the very best results.I’m an event management final year student that working on my dissertation at University of Huddersfield. I appeal to your help for completing this survey in order to conduct my project of studying the relationships between Brand Equity and Brand-Event Fitness of the tennis events, Shanghai Master and Wimbledon Championships. This survey is anonymous and your answer will be used for research and analysis purpose only. Please Please answer each question based on your opinion. There is no right/wrong answer. I highly appreciate your participation and time.

Thank You Very Much!

Please select your gender (请选择性别)
Male (男)
Femal (女)
I don't want to answer (我不愿意回答)
Please select your age (请选择年龄)
18-24
25-34
35-44
45-54
55+
Which of following tennis events have you attended (你参加过以下哪个网球赛)
Shanghai Master (上海大师赛)
Wimbledon Championships (温网)
Have you ever consumed in this two events (你在这个球赛中消费过吗)
Yes (是)If yes, what brands/products have you bought? (如果消费了,请问你买了什么产品/品牌)
No (否)
I usually pay attention to player uniform at the event (我经常关注这个赛场上球员的球衣)
选项1 ★ ★ ★ ★ ★ ★ ★
I like to experiential marketing available during the event (i.e. tennis racket) (我喜欢这个会展中的体验营销) (例如, 网球拍)
选项1 ★ ★ ★ ★ ★ ★ ★
I like to consume sports products at the event (我喜欢在这个会展中购买体育商品)
选项1 ★ ★ ★ ★ ★ ★ ★
I would be attracted by sport products at the event (我在这个会展中比较容易被体育商品吸引)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel both of main sposnor brands and event are international (我认为赞助商和这个会展都很国际化)
选项1 ★ ★ ★ ★ ★ ★ ★
The sponsor brands and event are all popular (我认为赞助商和会展都很有名气)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel both of sponsor brands and event are positive and health (我感觉赞助商和会展本身都很健康积极)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel both of sponsor brands and event are respected (我感觉赞助品牌和会展都很受人尊重)
选项1 ★ ★ ★ ★ ★ ★ ★
The location is important for me to attendant an event (我认为举办会展的地点很重要)
选项1 ★ ★ ★ ★ ★ ★ ★
I recognize logos of local (domestic) sponsors/brands(我可以会快的回忆起这个会展中当地的赞助商的商标)
选项1 ★ ★ ★ ★ ★ ★ ★
I recognize local brands more than foreign brands at the event (相比于国外品牌来说我更了解这个会展本地的品牌)
选项1 ★ ★ ★ ★ ★ ★ ★
If there are other brands are similar with local brand, I prefer consume the local brands (如果在会展中有相似的产品,我比较愿意购买当地品牌)
选项1 ★ ★ ★ ★ ★ ★ ★
I can quickly recognize and recall the symbol or logo of sponsors at the event (我可以很快地认识/回想起这个会展中的赞助商的商标)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel positively about the services offered by sponsors at the event(我感觉这个会展中赞助商的服务效益很好)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel the sponsored brands at the event take on personality traits, e.g. modern, excitement. (我认为这个会展中的赞助商品呈现了个性品质, 例如 时髦,兴奋)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel the positively about quality of products at the event (我感觉这个会展中赞助商品的质量很好)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel excitement about the sponsored brands at the event, e.g. being cool, being alive. (这个会展的赞助品牌让我感觉很特别,例如,很有活力,很酷炫)
选项1 ★ ★ ★ ★ ★ ★ ★
I feel part of a community at the event (我感觉我很容易融入这个会展)
选项1 ★ ★ ★ ★ ★ ★ ★

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