Please select your gender (请选择性别)
Male (男)
Femal (女)
I don't want to answer (我不愿意回答)
Please select your age (请选择年龄)
18-24
25-34
35-44
45-54
55+
Which of following tennis events have you attended (你参加过以下哪个网球赛)
Shanghai Master (上海大师赛)
Wimbledon Championships (温网)
Have you ever consumed in this two events (你在这个球赛中消费过吗)
Yes (是)If yes, what brands/products have you bought? (如果消费了,请问你买了什么产品/品牌)
No (否)
I usually pay attention to player uniform at the event (我经常关注这个赛场上球员的球衣)
I like to experiential marketing available during the event (i.e. tennis racket) (我喜欢这个会展中的体验营销) (例如, 网球拍)
I like to consume sports products at the event (我喜欢在这个会展中购买体育商品)
I would be attracted by sport products at the event (我在这个会展中比较容易被体育商品吸引)
I feel both of main sposnor brands and event are international (我认为赞助商和这个会展都很国际化)
The sponsor brands and event are all popular (我认为赞助商和会展都很有名气)
I feel both of sponsor brands and event are positive and health (我感觉赞助商和会展本身都很健康积极)
I feel both of sponsor brands and event are respected (我感觉赞助品牌和会展都很受人尊重)
The location is important for me to attendant an event (我认为举办会展的地点很重要)
I recognize logos of local (domestic) sponsors/brands(我可以会快的回忆起这个会展中当地的赞助商的商标)
I recognize local brands more than foreign brands at the event (相比于国外品牌来说我更了解这个会展本地的品牌)
If there are other brands are similar with local brand, I prefer consume the local brands (如果在会展中有相似的产品,我比较愿意购买当地品牌)
I can quickly recognize and recall the symbol or logo of sponsors at the event (我可以很快地认识/回想起这个会展中的赞助商的商标)
I feel positively about the services offered by sponsors at the event(我感觉这个会展中赞助商的服务效益很好)
I feel the sponsored brands at the event take on personality traits, e.g. modern, excitement. (我认为这个会展中的赞助商品呈现了个性品质, 例如 时髦,兴奋)
I feel the positively about quality of products at the event (我感觉这个会展中赞助商品的质量很好)
I feel excitement about the sponsored brands at the event, e.g. being cool, being alive. (这个会展的赞助品牌让我感觉很特别,例如,很有活力,很酷炫)
I feel part of a community at the event (我感觉我很容易融入这个会展)